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In This Issue
+ How-To: Scheduling Success: Why Your Meetings Interfere With Productivity
+ #SocialSkim: Twitter's Big Week, New Facebook Ads, Game of Thrones, More!
+ PRO Toolkit: Email Campaign Planner
+ Survey Says: How Older Americans Are Using the Internet and Mobile Devices
+ My View: What Do Changes in the C-Suite Mean for Marketers' Future?
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Advertisement  A recent study shows that superconsumers represent 10 percent of a category’s customers and 30–70 percent of its sales. HBS Executive Education’s Marketing programs focus on building superconsumers who influence millions via social media. Read more in a complimentary Harvard Business Review article.
How-To Scheduling Success: Why Your Meetings Are Interfering With Productivity
By Bryan Nielson
Meetings can waste irreplaceable time. To be more productive, consider these invaluable tips to keep the length as well as number of meetings to a minimum. Read More
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PRO Toolkit: Email Campaign Planner
This tool provides you with step-by-step instructions for creating email campaigns that deliver the results you need. You'll be able to define your campaign goals, set a budget, segment your list, create compelling calls to action, and evaluate your results. Read More
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Advertisement  HBS Executive Education’s Marketing programs help companies change the game. This complimentary Harvard Business Review article explores how CEO Daniel Birnbaum created a provocative Super Bowl spot that took on Coke and Pepsi. Banned by CBS, the ad still helped SodaStream level the playing field.
Survey Says
How Older Americans Are Using the Internet and Mobile Devices
By Ayaz Nanji
Some 59% of Americans age 65 or older report they now go online, a six percentage point increase from 2012, according to a recent report from the Pew Internet and American Life Project. Read More
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Quick Take
#SocialSkim: Twitter's Big Week, New Facebook Ads, Game of Thrones, YouTube Descriptions, More!
By Angela Natividad
It's been a big week for Twitter! You'll get the skinny on that, and you'll also learn about ideal social copy length for all major social networks, Facebook's new-and-improved right-column ads, and longer YouTube descriptions—not to mention all the ways #GameofThrones slid into your stream. Skim to stay informed. Read More
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My View What Do Changes in the C-Suite Mean for Marketers' Future?
By Lisa Leslie Henderson, Larry Weber
Recently, companies have been introducing new C-suite positions. Here's a look at that they are and what they tell us about the future of marketing departments. Read More
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Apr 15
 FREE Seminar—The State of B2B Marketing Data: 2014
Apr 17
 PRO Seminar—Five Tips for Creating Email Subject Lines that Increase Conversions
Apr 22
 FREE Seminar—7 Best Practices for Making More Money with Social Media
Apr 24
 PRO Seminar—Using Visual Stories to Create an Urge to Act
Jun 12
 MarketingProfs University—Marketing Writing Bootcamp
Oct 9-10
 B2B Forum 2014—Boston, MA Marketing For What Comes Next: Save $400 today.
 
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