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In This Issue
+ How-To: Five Marketing Automation Must-Do's
+ Podcast: How to Save Marketing From Itself
+ PRO-Favorite Seminar: How to Become a Social Business
+ Survey Says: Trends in Shopping via Tablets, Smartphones
+ Quick Take: Get Customers to Talk About Your Product Before It Arrives
+ My View: Seven Content Marketing Tips From Top Chefs [Infodoodle]
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Advertisement  40% more visits to group coupon sites came from social networks versus email last year. Join our webinar to learn the digital marketing trends of tomorrow.
How-To Marketing Automation: Five Must-Do's for Achieving Maximum Efficiency
By Kim Roman
Marketing automation (MA) software allows marketers to manage prospect and customer databases, track activity, and personalize their messaging. Get the maximum benefit from your MA software by taking these five actions. Read More
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Podcast How to Save Marketing From Itself: A Live Discussion With Ian Lurie and Geoff Livingston [Podcast]
By Matthew Grant
In this week's episode of Marketing Smarts, Ian Lurie, CEO of Portent Interactive, and Geoff Livingston, author and marketing strategist, offer unique perspectives on how to rescue marketing from itself. Read More
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PRO PRO-Favorite Seminar: How to Become a Social Business With Sandy Carter
IBM's Sandy Carter will teach you how to incorporate proven social techniques into your business processes to increase your competitive advantage and use social analytics to better understand how customers see your brand. Read More
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Advertisement  40% more visits to group coupon sites came from social networks versus email last year. Join our webinar to learn the digital marketing trends of tomorrow.
Survey Says
Portable Purchasing: Trends in Shopping via Tablets, Smartphones
Tablets are fast becoming the mobile shopping device of choice among consumers: 64% of tablet owners say they've made at least one purchase via their device in the previous six months, compared with 48% of smartphone owners. Read More
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Quick Take
Getting Customers to Talk About Your Product Before They Get It
No doubt about it. Online testimonials are valuable... but they generally come after a sale. What if you could get customers to spread the word about you before your product arrives? One company found a way to do it—and its strategy might work for you. Read More
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My View Seven Content Marketing Tips From Top Chefs [Infodoodle]
By Verónica Maria Jarski
After watching a marathon of Food Network programs, I realized that the cooking advice from top chefs also applies to content creators. Inspired by the chefs who want to serve fresh, attractive food, I drew an infodoodle for marketers who want to serve fresh, attractive content to their customers. Read More
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@jacksonlatka If you're not paying for it, you're not the customer--you're the product. https:////bit.ly/HCr9kg (via @marketingprofs)
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Forum Today's Question
By Jeff Davis 4/9/2012 at 5:40 PM
We are considering outsourcing outbound calls to a high-end company to schedule appointments. Any feedback about doing this? Go To Question
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Apr 12
 PRO Seminar—Creating a Winning Web Presence
Apr 12-26
 MarketingProfs University LIVE—Websites That Work save $200 with code WORKIT
Apr 17
 FREE Seminar—4 Keys to Successful Facebook Marketing
Apr 19
 PRO Seminar—How Sharing and Collaboration Can Benefit Marketers in a Connected Age
Apr 24
 FREE Seminar—What's the Deal with Display Advertising?
May 10-23
 MarketingProfs University LIVE—Marketing Writing Bootcamp save $200 with code WORDS
June 8
 Social Media Virtual Conference—3 Great Social Media Sessions sign up for free
 
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