MarketingProfs Today: 'Authentic' Brands | Instagram Carousel Ads | LinkedIn for Hiring

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: Five Things You Can Learn From the Most Authentic Brands in the World
2.	#SocialSkim: Instagram Carousel Ads Debut, Plus More Stories in This Week’s Roundup
3.	PRO Online Tool Social Media Campaign Planning
4.	Survey Says: The Industries That Rely Most on LinkedIn Connections for Hiring
5.	My View: Attention, Interest, Desire, Action: Using AIDA for Social Media

The eMetrics Summit brings together marketing analytics practitioners, experts and visionaries to discuss capturing and applying insights from data. Join us in Chicago, June 8-11, and take a deep dive into the latest strategy, tactics and tools necessary to improve your digital marketing ROI.

How-To

Five Things You Can Learn From the Most Authentic Brands in the World

By Adele Halsall

"Authenticity" has become a word that's bandied about in marketing, and businesses are striving to align with this increasingly valued concept. But what does it mean to be authentic in today's market? Read More

FOR PRO Members

Online Tool: Social Media Campaign Planning

Through eight simple and well-defined steps, this Social Media Marketing SmartTool will provide you with critical tips for planning, executing, measuring, and optimizing social media programs to meet your business objectives. Read More

The eMetrics Summit brings together the most experienced, knowledgeable people in online marketing to reveal their wisdom and insight to achieve digital marketing effectiveness and efficiency. Register by April 24 and save up to 35%! See you in Chicago, June 8-11.

Survey Says

The Industries That Rely Most on LinkedIn Connections for Hiring

By Ayaz Nanji

How much do LinkedIn connections help in getting hired at a company? It depends a lot on the industry, according to a recent LinkedIn report. Read More

Quick Take

#SocialSkim: Instagram Carousel Ads Debut, Plus More Stories in This Week’s Roundup

By Angela Natividad

This week, watch Don Draper get divorced on Facebook, and learn all about the just-released carousel ads for Instagram. And look... Facebook just brought Messenger to the Web—finally! Skim to keep the tables turning. Read More

My View

Attention, Interest, Desire, Action: Using AIDA for Social Media

By Sarah Green

The AIDA model has been associated with traditional marketing for years. But AIDA can boost your social media marketing as well. Read More

event calendar

Apr 10	Virtual Conference—Video Marketing: 3 online sessions—FREE!
Apr 14	FREE Seminar—Optimizing Search, Social, and Display in a Mobile World
Apr 16	PRO Seminar—Hooked: How to Create Addictive Content for Your Brand
Apr 19	FREE Seminar—Crash Course in Real-Time Advertising
Apr 23	PRO Seminar—How to Build a Successful Content Marketing Plan
Oct 20-23	B2B Marketing Forum 2015—Register now to save up to $500

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

Advertise with us: Download our Media Kit
or call (866) 557-9625

Want to contribute an article to MarketingProfs? See our guidelines.

Copyright © 2000-2015 MarketingProfs, LLC All Rights Reserved
Terms under which this service is provided to you.
We protect your privacy. All logos and names are the copyrights of the respective owners.

MarketingProfs, LLC | 1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625