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In This Issue
+ How-To: Why the Future of Digital Marketing Is Pure PR
+ Quick Take: Social Video Marketing: Create Conversations and Build Loyalty
+ PRO Seminar: Develop Effective Content for Each Stage of the Buying Journey
+ Survey Says: Small Businesses Focused on Existing Customers in 2014
+ My View: Social Pros All-Stars Trading Cards [Slideshow]
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Advertisement  A recent study shows that superconsumers represent 10 percent of a category’s customers and 30–70 percent of its sales. HBS Executive Education’s Marketing programs focus on building superconsumers who influence millions via social media. Read more in a complimentary Harvard Business Review article.
How-To Why the Future of Digital Marketing Is Pure PR
By Gerald Heneghan
Savvy digital marketers who use the methodologies of public relations in a sustained and strategic manner across the board can reap a potential world of benefits. Read More
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PRO PRO Seminar: How to Develop Effective Content for Each Stage of the Buying Journey
You'll gain a solid understanding of how to more effectively develop the kind of content you need, as well as a road map of when, where, and how to deploy that content for optimal results. Read More
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Advertisement  HBS Executive Education’s Marketing programs help companies change the game. This complimentary Harvard Business Review article explores how CEO Daniel Birnbaum created a provocative Super Bowl spot that took on Coke and Pepsi. Banned by CBS, the ad still helped SodaStream level the playing field.
Survey Says
Small Businesses Focused on Existing Customers in 2014
By Ayaz Nanji
Most small businesses (62%) plan to spend the majority of their 2014 annual marketing budget on retaining existing customers rather than trying to acquire new ones, according to a recent report from BIA/Kelsey and Manta. Read More
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Quick Take
Social Video Marketing: Create Conversations and Build Customer Loyalty
By Melody King
Social video marketing can encourage prospects and customers to help get your message out and reach a wider audience. Here are some easy ways to get started. Read More
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My View Social Pros All-Stars Trading Cards [Slideshow]
By Jay Baer
Want to learn how to become a heavy hitter in social media? The Social Pros All-Stars slideshow highlights the career paths of social media managers and provides tips for becoming an All-Star. Read More
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Apr 10
 PRO Seminar—Finding the True Value of Your Online Marketing Campaigns
Apr 10
 MarketingProfs University—Marketing Measurement & Analytics Use code MEASURE to save $200
Apr 11
 Virtual Conference—Social Media Marketing: A Map for Social Evolution 3 online sessions—FREE!
Apr 15
 FREE Seminar—The State of B2B Marketing Data: 2014
Apr 17
 PRO Seminar—Five Tips for Creating Email Subject Lines that Increase Conversions
Apr 22
 FREE Seminar—7 Best Practices for Making More Money with Social Media
Oct 9-10
 B2B Forum 2014—Boston, MA Marketing For What Comes Next: Save $400 today.
 
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