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| By Mike Heronime |
| To make social media work for your brand, you need a solid engagement strategy. Learn five engagement-strategy idea starters—and three key ingredients—for social media success.
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| In just 10 minutes, you'll learn how you can use traditional marketing (print advertising, direct mail, etc.) as the perfect complement to your digital marketing strategy.
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| Pinterest Now No. 3 US Social Network, Surpasses LinkedIn |
| Pinterest is now the third most popular social networking site in the US, behind Facebook and Twitter. Web traffic to Pinterest surged 50% from January to February of 2012, enabling the invitation-only site to overtake LinkedIn, Tagged, and Google+ in total monthly visits.
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Five Steps to Improved Local Search ROI
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| Local search is one of the fastest growing categories of online advertising, expected to increase as much as 10% per year through 2015. To harness the power of local search and boost the ROI of your campaigns, apply these five steps.
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By Judith Coley
Mobile phone subscriptions outnumber the fixed-line variety by nearly 2 to 1 in the US, and mobile advertising revenue will reach $20.6 billion by 2015. The opportunity for marketers is staggering. How can you seize the opportunity?
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