Today's dose of marketing know-how.
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Together with leading ad-buying platform
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Today's dose of marketing know-how | Tuesday, April 1, 2025
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👋 Hello, Marketer!
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There's no clear origin for April Fools' Day, though many countries celebrate it in their own ways. And you, dear marketer, have no doubt seen it done in marketing to degrees spanning cute and funny to OMG what were they thinking?! As a nonprankster, I'll simply be welcoming April with open arms today.
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—Bri Krantz | MarketingProfs Marketing Manager
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Hey All-Star:
Swing for the Fences!
Spring is here—and that means Spring Training! Join us for B2B All-Stars, a day of Spring Training for B2B marketers. Marketing vets will coach you through their winning tactics and strategies so you can win big in B2B. Join the All-Stars on April 29. It's FREE and your team needs you!
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In This Issue
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ARTICLE
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Adtech vs. Martech: The Standoff That's Costing Brands Their Future
Customers demand seamless experiences across channels. Integrating adtech and martech is essential to meet those expectations and boost ROI.
Read more ➔
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COMMUNITY | THIS DAY IN MARKETING HISTORY
This day in 1957, a television program on the BBC was the first to show people in Switzerland harvesting spaghetti from trees.
Huh? Everybody knows: The best spaghetti harvest comes from the trees in Italy, right?
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SPONSORED
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Why Marketers Are Tuning Into CTV
CTV advertising connects brands with cord-cutters through immersive, high-impact ads. With advanced attribution, marketers can track viewer actions across devices, linking ad exposure to real-world results.
Download the CTV guide ➔
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RESEARCH
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How Marketing Decision-Makers Evaluate Software Vendors
What are the top things marketing-decision makers value when selecting software vendors? Which sources of information do they turn to most often when evaluating vendors? What are their software spend plans for 2025?
Check out the study findings ➔
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SPONSORED WEBINAR
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You & AI: Creating Personalized Event Experiences
To engage attendees of B2B events, provide them with unique experiences. But creating those personal touches at scale could become a full-time job! Unless you have some help. Discover how AI can help you enhance your events with personal, one-of-a-kind experiences.
Save your spot ➔
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INFOGRAPHIC
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How to Work Smarter on Social Media
This infographic covers eight key ways to reduce the amount of effort needed to execute a successful social media strategy.
See the infographic ➔
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FOR MARKETINGPROFS PRO MEMBERS
The Evolution of Your Strategy
Your audience is bombarded with media competing for attention. The market is evolving. Your offers are evolving. Is your marketing strategy evolving, too? In Marketing Fundamentals, Pam Didner reveals how to easily create marketing and advertising that work. Download the workbook to follow along with this four-part workshop series. Available now to PRO members.
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PROFS PICK—SPONSORED
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The Superpowers of Connected TV Advertising—Revealed
Connected TV (CTV) is rapidly becoming essential for marketers looking to reach cord-cutters with high-impact, immersive ads. As streaming habits shift, knowing how to leverage CTV for precise targeting and measurable results is more important than ever. Download this guide from StackAdapt to uncover how to boost your ad performance through creative best practices, AI-powered targeting, and data-driven tactics. Get actionable strategies to enhance engagement, improve ROI, and make every CTV impression count. Download the guide now.
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Upcoming Events
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APR
2
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Session 8 of Content Marketer's Crash Course
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APR
10
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60-minute webinar | sponsored by Cvent
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APR
11
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3 free live sessions | sponsored by Webflow
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APR
29
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Free virtual conference | 14 marketing veterans will coach you through their winning B2B strategies
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