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| It's a truism that marketing is a blend of science and creativity. But the industry now moves so quickly, that both the science and the creativity needed today are different from those of even the recent past. The 2021 Creative Management Report combines survey results—and industry benchmarks—with insights and actionable best-practices from industry leaders to focus on the management of creativity in 2021. Download the report to get actionable ideas for driving better content outcomes. You can also take a deep dive into key findings with the contributors themselves: Register for this two-part webinar. |
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| Next week! MarketingProfs B2B Forum Online 2021. Attendees will get access to two full days of inspirational keynotes and dozens of tactical sessions on the topics that mean the most to B2B marketers today. Check it out and sign up. |
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| We've just launched a suite of B2B consulting and content services—called MarketingProfs DNA (Defensible Net Advantage)—that are aligned with core marketing disciplines: positioning and messaging, customer experience, and demand generation. They're especially designed for marketers who have strategic work to do but don't have the time or team to ensure success. See how MarketingProfs can help. |
| Whether you're planning content, advertising, webinars, or all the other ways to generate leads for your sales team, it pays to plan ahead. Budgets are tight, so you gotta be efficient and do the job right the first time. Download our best-practices guide for busy marketers to learn how to focus your email copy and design to maximize engagement, create a good landing page for a digital ad, make your content syndication irresistible, follow up with webinar leads, and more! |
| News You Can Use |
| Updates from around the industry |
| Mirakl, PunchOut2Go Team on E-Procurement via Marketplaces PYMNTS |
| JPMorgan, Salesforce Join Growing List of Firms Dumping Office Space Wall Street Journal |
| Applied Materials Terminates $2.2 Billion Deal for Japan's Kokusai Electric Reuters |
| Cesare Rotundo Appointed VP of Product at Leading B2B Rebate Management Company Enable Business Wire |
| How Snapchat Helps B2B Shipping Giant Maersk Snag Millennial Talent The Drum |
| 6Sense, Which Uses AI to Power Account Engagement, Raises $125M Venture Beat |
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