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Your Source for What Matters in Marketing • From the Team at MarketingProfs

Together with your AI-powered marketing partner:

Monday, April 01, 2019

	Determine Your Digital Marketing Maturity Stage, and Then Level-Up
	How to Integrate Purpose Into Your B2B Content Strategy
	Five Future E-Commerce Marketing Trends sponsored article
	Attracting, Compensating & Retaining Top Marketing Talent: A NEW Course
	What CMOs Are Focusing On in 2019 [Infographic]
	The Home Is at the Heart of Commerce Marketing [Infographic]

Determine Your Digital Marketing Maturity Stage, and Then Level-Up

There are three common stages of digital marketing maturity. Once you diagnose which level you're at, you can better strategize how to move forward for optimal marketing success. Read on for valuable insights.

Forrester Unveils the 'Total Economic Impact' of IBM Tealeaf

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E-commerce websites make it effortless for customers to order anything they want from retailers of all sizes—from small artisan shops to direct-to-consumer wholesale companies. But e-commerce is changing, and we need to keep up. Here are five upcoming e-commerce marketing trends you need to stay on top of.

Attracting, Compensating, and Retaining Top Marketing Talent: A NEW Course

Successful marketing teams take work to put together. This course will help you optimize your team through assessment, customized compensation, and strategic hiring. Get ready to activate your marketing dream team. RSVP Now!

How to Integrate Purpose Into Your B2B Content Strategy

To reach consumers and provide superior customer experiences, we need to deliver content that engages. Understanding what’s important to buyers is the key—and a growing number of buyers cite shared purpose as one reason to buy from a company. Social purpose is a powerful tool; here's how you can wield it.

What CMOs Are Focusing On in 2019 [Infographic]

Senior marketers say improving go-to-market processes and digital marketing capabilities are top priorities for 2019, according to recent research from the CMO Council. Check out the findings in this handy infographic format.

The Home Is at the Heart of Commerce Marketing [Infographic]

Home is where purchase decisions are made, finds a study of how direct mail influences consumer purchase decisions and whether those decisions involve various members of the household. Check out the findings.

Profs Picks

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Today's customers have lofty customer-experience expectations, which is why organizations are focused on delivering those experiences. To that end, organizations need to understand how customers interact with their companies across channels. Enter IBM Tealeaf, with AI-powered behavioral analytics, helping you uncover insights that improve customer satisfaction and maintain strong relationships. If up to 242% ROI and +3.6% online and +2.5% mobile conversion rates sound intriguing, read Forrester's Total Economic Impact report of IBM Tealeaf.

Sometimes it's hard to know what type of content your buyer needs at the top of funnel versus the middle of the funnel (not to mention the bottom of the funnel!), and when—and what—to offer at each stage. A whitepaper? A demo? A hug? Don't fret! The MarketingProfs Creating Content for Effective Demand Generation course gives you the tools you need to create truly relevant content. In about an hour, you'll learn all about how to create content for your demand gen program.

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