MarketingProfs Today: Investors for Your Startup | FB Messenger Payments | Smartphones in Bathrooms

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In this issue

1.	How-To: Seven Ways to Find Investors for Your Startup
2.	#SocialSkim: Facebook Messenger for In-Store Payments? Plus 13 More Stories This Week
3.	PRO Online Toolkit: Create High-Performance Landing Pages
4.	My View: 3 Ways Services Firms and Marketing Agencies Can Counteract Revenue Loss
5.	Survey Says: Do Most Americans Check Their Smartphones in the Bathroom?

6 brands using brain science for genius inbox results. Scientists have been unlocking the secrets of the human mind for years. It's fascinating stuff—and smart marketers are taking notice. See how top brands are using the latest research to get brilliant email results.

How-To

Seven Ways to Find Investors for Your Startup

By Stephen Moyers

Unless you're one of the iron-walleted few, gaining startup capital for your business venture will require the help of investors. Navigating those waters can be a lesson in humility; it also requires a certain amount of know-how. Read More

FOR PRO Members

Online Toolkit: Create High-Performance Landing Pages

This step-by-step online blueprint will help you create landing pages that boost conversions. It will help you determine landing page goals, set targets, segment your audience, select the best page format for achieving your goals, and measure your post-click results. Read More

The Science To Winning The Inbox. Email isn't neuroscience. Okay, maybe a little. Use these 6 brain science facts (featuring really smart-sounding things like the Zeigarnik Effect and the amygdala) to get genius-level results in the inbox.

Survey Says

Do Most Americans Check Their Smartphones in the Bathroom?

By Ayaz Nanji

What percentage of Americans adults uses smartphones while in the restroom? To find out the answer to that essential question, Phrasee polled 940 people age 18 and older in the United States. Read More

Quick Take

#SocialSkim: Facebook Messenger for In-Store Payments? Plus 13 More Stories in This Week's Roundup

By Christian Neri

This week, big updates and new capabilities: Facebook looks to leap into mobile payments, and Snapchat unveils a feature-rich update. Also: Instagram's video-length limit; YouTube's plans to take on livestreaming; and tips for Facebook video and Pinterest Promoted Pins. Read More

My View

Three Ways Services Firms and Marketing Agencies Can Counteract Revenue Loss

By Kae Kronthaler-Williams

Lost revenue among professional services firms (including marketing agencies) averages 5%. Most factors contributing to it are often preventable. Here's a look at three ways to prevent revenue loss. Read More

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