MarketingProfs Today: Curating Content | Marketing That Surprises | Influencers: Angel, Advocate, Demon?

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: Curating Content: A Few Principles and Tools to Guide Your Efforts
2.	Podcast: Marketing That Surprises: A Guest Host Takes Over Marketing Smarts
3.	PRO How-To Guide: SEO for Content Marketers: Push Your Content to the Top
4.	My View: Angel, Advocate, or Demon: Which Kind of Influencer Are You?
5.	Survey Says: Projected Ad Spend Changes by Format and Region

Protect your email program's ROI and customer relationships. Do you know where your emails are going? Your "delivered" rate could mean delivered to a junk folder. Find out for sure with a free custom report!

How-To

Curating Content: A Few Principles and Tools to Guide Your Efforts

By Greg Shuey

When you begin any content marketing initiative, you quickly realize how difficult it is to churn out incredibly good content regularly. How do you solve that conundrum? The solution is content curation. Read More

Podcast

Marketing That Surprises: A Special Guest Host Takes Over Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

In line with the theme of this episode—marketing that surprises—and the day it airs (April Fools' Day), a surprise host takes over Marketing Smarts to discuss campaigns that surprise and (sometimes) delight! Read More

FOR PRO Members

How-To Guide: SEO for Content Marketers: How to Push Your Content to the Top

In this 23-page guide, you'll learn how to optimize your content for search engines by identifying your target audience and the types of information they search for, crafting strategies for using keywords and links to boost your ranking, and evaluating your search engine results. Read More

Do your subscribers actually see your emails? 17% of marketing email sent with permission never reaches the inbox. Know exactly where your emails are being delivered with a free custom report! Subscribers can’t click through emails they never see.

Survey Says

Projected Ad Spend Changes by Format and Region

By Ayaz Nanji

Global ad spend is projected to increase 4.4% in 2015—and 5.3% in 2016, boosted by the Summer Olympics in Rio and the US Presidential elections—according to projections by ZenithOptimedia. Read More

My View

Angel, Advocate, or Demon: Which Kind of Influencer Are You?

By Lisa Calhoun

Opposing forces in the battle for influencing consumer behavior are raising concerns about right and wrong. Which side are you on? Read More

event calendar

Apr 2	PRO Seminar—How to Build a Comprehensive Social Media Strategy
Apr 7	FREE Seminar—Content Marketing at Scale
Apr 9	PRO Seminar—Modern Sales and Marketing Alignment
Apr 9	MarketingProfs University—Marketing Technology: Tips, Tools, & Tactics
Apr 10	Virtual Conference—Video Marketing: 3 online sessions—FREE!
Apr 14	FREE Seminar—Optimizing Search, Social, and Display in a Mobile World
Oct 20-23	B2B Marketing Forum 2015—Register now to save up to $500

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

Advertise with us: Download our Media Kit
or call (866) 557-9625

Want to contribute an article to MarketingProfs? See our guidelines.

Copyright © 2000-2015 MarketingProfs, LLC All Rights Reserved
Terms under which this service is provided to you.
We protect your privacy. All logos and names are the copyrights of the respective owners.

MarketingProfs, LLC | 1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625