<title>MarketingProfs Today: Optimize Social Search | B2B vs. B2C Mktg | Subject Lines and Fishing

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	How-To: Social Search Optimization on Five Major Social Networks (Part 1)
	Infographic: The Magic Behind the Curtain: Marketing Automation
	PRO: How to Successfully Break the 'Rules' of Email Marketing & Win
	Survey Says: B2B vs. B2C Marketing: Top Objectives, Tactics, and Metrics
	My View: What Subject Lines and Fishing Have in Common

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Social Search Optimization on Five Major Social Networks (Part 1)

By Courtney Gibb

The combination of search and social is revolutionary. Find out the search capabilities of Facebook, YouTube, Twitter, Pinterest and Google+—and how to search-optimize your presence on them. Read More

Embrace Your Inner Rebel: How to Successfully Break the 'Rules' of Email Marketing

Join DJ Waldow and Jason Falls, co-authors of The Rebel's Guide to Email Marketing: Grow Your List, Break the Rules, and Win, as they highlight examples of email marketing that don't follow "best-practices" yet still achieve incredible success. Read More

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B2B vs. B2C Marketing: Top Objectives, Tactics, and Metrics

By Lenna Garibian

B2B and B2C marketers tend to have different marketing objectives for their businesses; not surprisingly, they also have different views on which marketing tactics are the most effective. Read More

The Magic Behind the Curtain: Marketing Automation [Infographic]

By Verónica Maria Jarski

How is marketing automation like the Wizard of Oz? Without being noticed, both work furiously behind the scenes to produce an experience that works like magic. Check out the following infographic to find out what marketing automation can do for your business. Read More

What Subject Lines and Fishing Have in Common

By Jason Lorentz
I've been fishing since the invention of the Sony Walkman. Now, as a sales solution manager at MarketingProfs, I apply what I've learned from fishing to the marketing world. Here are some of those lessons. Read More

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