MarketingProfs Today: Social Selling | Campaign Planning | Site Abandoners

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In this issue

1.	How-To: Social Selling: 3 Reasons It's Good for Business and 4 Steps to Get Started
2.	PRO MarketingProfs Quick Study Course: Campaign Planning
3.	Survey Says: Why Consumers Leave E-Commerce Sites and Apps Without Purchasing
4.	Infographic: The Right Way to Do SEO

Still think local PPC is not for you? Check out our latest study and discover how you can spend up to 10x less on advertising by tailoring your campaigns to specific locations.

How-To

Social Selling: Three Reasons It's Good for Business and Four Steps to Get You Started

By Brett Bernstein

Social media isn't just for collecting likes and follows: It can help you increase sales—when it's used right. Read More

FOR PRO Members

MarketingProfs Quick Study Course: Campaign Planning

Learn how to build an effective marketing campaign—from identifying your target audience and setting objectives to determining the ideal marketing mix and measuring campaign effectiveness. You'll learn to develop better campaign messaging, create a standout value proposition, and measure an integrated multichannel campaign. Read More

You can be doing more with your PPC! Discover new and precise local CPC & search volume data in SEMrush's PPC Keyword tool. Here you can benefit from handy recommendations, sleek interface and easy export to AdWords.

Survey Says

Why Consumers Leave E-Commerce Sites and Apps Without Purchasing

By Ayaz Nanji

High shipping cost is the top reason consumers abandon e-commerce sites and apps without purchasing, according to recent research from Episerver. Read More

AT-A-GLANCE

The Right Way to Do SEO [Flowchart]

By Laura Forer

Does SEO really have to be so complicated? Sometimes, maybe yes, but asking yourself some basic questions can often lead you on a path to SEO success. See where you land on this flowchart. Read More

event calendar

Mar 9	Virtual Conference—Marketing Writing \| Tools. Mindset. Craft. It's all here.
Mar 15	Teach Me How—9 Insanely Effective Email Tactics You Can Use Today
Mar 20	FREE Seminar—Get More in the Door: How to Increase Event Attendance
Mar 27	FREE Seminar—7 Secrets to Avoid a Boring Webinar
Nov 13-16	B2B Marketing Forum—Register by March 16 to save up to $600!

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