MarketingProfs Today: Call Tracking and Inbound Marketing | Attribution Solutions | C-Suite Exec Stats

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In this issue

1.	How-To: The Essential Role of Call Tracking as an Inbound Marketing Tactic
2.	Quick Take: Four Steps for Successfully Implementing Marketing Attribution
3.	PRO On-Demand Seminar: Content... The Secret's in the Sauce
4.	Survey Says: The Average Age and Tenure of C-Suite Executives
5.	Infographic: Localizing Your Website Can Help You Win Customers

Feeling a bit peckish for marketing technology insights? Bring your favorite brunch food (suggested course pairings provided) and scoot up to our Marketer's Brunch and Learn. Check out the program!

How-To

The Essential Role of Call Tracking as an Inbound Marketing Tactic

By Mark Sullivan

Call tracking is one of the most powerful tools for your inbound marketing efforts. It results in clear-cut, actionable campaign data, enabling you to better optimize your inbound marketing strategy. Read More

FOR PRO Members

On-Demand Seminar: Content... The Secret's in the Sauce

In this PRO seminar, we'll deliver the keys to creating better content. With equal doses of humor, inspiration, and how-to, Ann Handley will share the secret ingredient to making your content stand out in a way that's uniquely yours. Read More

Whether you need to improve your email engagement rates, make sure your messaging is relevant, or balance inbound and outbound, the Marketer's Brunch & Learn will satisfy your hunger for knowledge.

Survey Says

The Average Age and Tenure of C-Suite Executives

By Ayaz Nanji

The CEO tends to be the oldest and longest-tenured member of a large company's C-level executive team, according to recent research from Korn Ferry. Read More

Quick Take

Four Steps for Successfully Implementing Marketing Attribution

By Opher Kahane

Marketers are using more digital channels than ever, and they are under more pressure than ever to prove the ROI of those efforts. Many look to attribution solutions to understand how channels are contributing to sales. But it's not that simple. Read More

AT-A-GLANCE

Localizing Your Website Can Help You Win Customers [Infographic]

By Laura Forer

If your website targets visitors worldwide but is only in English, then you could be missing major opportunities. This infographic explains why localizing your website should be a must for every international marketer. Read More

event calendar

Mar 10	Virtual Conference—Marketer's Brunch and Learn \| 3 online sessions *FREE!*
Mar 16	PRO Seminar—Boost Your Revenue With a Customer Advisory Board
Mar 28	FREE Seminar—How to Create a High-Performance Marketing Plan
Mar 30	PRO Seminar—Building and Unleashing Your Personal Brand in the Digital Age
Oct 3-6	B2B Marketing Forum—Save $600 when you register by March 31!

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Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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