MarketingProfs Today: Extend Video Shelf Life | Effective Lead Follow-Up | Best Cities for Careers

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: Extend Your Marketing Video's Shelf Life: How and When to Iterate
2.	Podcast: The Most Effective Lead Follow-Up Strategies: Adam Bluemner on Marketing Smarts
3.	PRO How-To Guide: Video Marketing: How to Roll Video Into Your Media Mix
4.	Survey Says: The 25 Best Cities in the US for Professionals
5.	My View: Don't Wage War Against Ad Blockers Until You Know Who You're Really Fighting

MarketingProfs University is coming to a computer near you! Join us on March 30 & April 1 for our Content Rules virtual workshop based on Ann Handley's bestselling book. Seats are limited to 30 people, so save yours today!

How-To

Extend Your Marketing Video's Shelf Life: How and When to Iterate

By Brad Jefferson

Video can be an amazing marketing tool, yet it has a short shelf life. Luckily, it's also a dynamic asset that can be edited, tweaked, and optimized over time. Here are four ways to keep your video content current and engaging. Read More

Podcast

The Most Effective Lead Follow-Up Strategies: Adam Bluemner on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Based on a study that analyzed 63,256 phone calls, here are practical ideas, tips, and tactics for following up with B2B website leads. Read More

FOR PRO Members

How-To Guide: Video Marketing: How to Roll Video Into Your Media Mix

In this 16-page guide, we'll explore the benefits of video marketing, the variety of video formats, and how to make video on a budget. We'll also look at how to use social media with video and strategies for cashing in on video. Read More

In this online, instructor-led workshop based on Ann Handley's bestseller, Content Rules, you'll have the opportunity to interact with your peers while exploring how to create better content. Register today to save your virtual seat!

Survey Says

The 25 Best Cities in the US for Professionals

By Ayaz Nanji

Which cities in the United States make the best destinations for career-oriented professionals? Where should job seekers consider moving to? Read More

My View

Don't Wage War Against Ad Blockers Until You Know Who You're Really Fighting

By Satish Polisetti

You know readers are using ad-blocking software, but you also need to understand what motivates such behavior. It's a little more complicated than you think. Read More

event calendar

Mar 8	FREE Seminar—Unlocking the Secrets of Employee Advocacy
Mar 10	PRO Seminar—High-Performance Marketing
Mar 10	MarketingProfs University—Marketing Project Management Essentials
Mar 11	Virtual Conference—Marketer's Brunch and Learn \| 6 online sessions *FREE!*
Mar 15	FREE Seminar—Marketing Project Management 101
Mar 17	PRO Seminar—Amplify Your Marketing With Brand Metaphors

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

Advertise with us: Download our Media Kit
or call (866) 557-9625

Want to contribute an article to MarketingProfs? See our guidelines.

Copyright © 2000-2016 MarketingProfs, LLC All Rights Reserved
Terms under which this service is provided to you.
We protect your privacy. All logos and names are the copyrights of the respective owners.

MarketingProfs, LLC | 1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625