MarketingProfs Today: How to Use PR for Sales | CMOs: What's Ahead | Real-Time Bidding

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In this issue

1.	How-To: Public Relations: Four 'Wow' Ways to Use It for Sales
2.	Survey Says: How CMOs Feel About the Year Ahead
3.	PRO Seminar: Make Something People Love (With Alexis Ohanian)
4.	Infographic: Everything You Need to Know About Real-Time Bidding
5.	My View: Marketing and IT Must Stop Battling Each Other and Start Collaborating

When you started the game of marketing, you had brilliant ideas and the work ethic of a warrior. You felt unbeatable. Now, you feel like a pawn. You are tired, frustrated, and overwhelmed. Learn six key strategies to fight marketing work chaos and gain control of the board. Get the eBook now!

How-To

Public Relations: Four 'Wow' Ways to Use It for Sales

By Lisa Calhoun

A perceived lack of credibility is one of the silent killers of great sales opportunities, since big potential clients are famously risk-averse. If you don't have great coverage—and therefore credibility—those potential clients won't ink deals with you. Read More

FOR PRO Members

PRO Seminar: Make Something People Love (With Alexis Ohanian)

Alexis Ohanian shares lessons learned from co-founding reddit, the largest platform for online communities, and he explains how he built hipmunk in a crowded field and created Breadpig, a thriving community to support creatives in the age of crowdfunding—all with next to no marketing budget. Read More

Winning the game of marketing. Learn 6 key strategies to fight marketing work chaos and gain control of the board. Get the eBook now!

Survey Says

How CMOs Feel About the Year Ahead

By Ayaz Nanji

Chief marketing officers are optimistic about the United States economy and expect budgets to increase significantly this year, according to a recent report from the CMO Survey. Read More

Quick Take

Everything You Need to Know About Real-Time Bidding [Infographic]

By Verónica Maria Jarski

Here's a quick look at what real-time bidding is, how marketers can benefit from it, and how they can get started. Read More

My View

Marketing and IT Must Stop Battling Each Other and Start Collaborating

By Jens Lundgaard

Marketing and IT come from different worlds, with different problems and languages. But they're more powerful when they stop warring and start collaborating. Read More

event calendar

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