Today's dose of marketing know-how.
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Friday, March 8, 2024 | Today's dose of marketing know-how.

📋 Table of Contents

1. 17 Must-Have Elements of Your B2B Content Brief

2. Content Marketing Friday Forum MarketingProfs event

3. AI Update: Claude 3 Challenges ChatGPT; Mistral and Microsoft Partner Up

4. Do You Market to B2B Audiences? advertise with MarketingProfs

5. How Being Strategic About Content Development Can Boost Results and Save Time and Money

6. Increase Audience Interactions MarketingProfs Master Class for PRO members

Scroll down for more useful resources.

17 Must-Have Elements of Your B2B Content Brief
article
17 Must-Have Elements of Your B2B Content Brief
Even in the age of AI, you need a human writer to craft high-quality B2B content. True, humans can deliver blah content, too. But that's less likely to happen if you provide your writers a kickass content creation brief. Here are the essential elements of your brief. »
Content Marketing Friday Forum
MarketingProfs event
Content Marketing Friday Forum
Today's content marketing is about more than just creating content. It's about personalization for recipients and customization for their journey with high-impact content, and future-proofing with AI strategies and tools that speed up creation. Discover what's new in content marketing and tech. »
AI Update: Claude 3 Challenges ChatGPT; Mistral and Microsoft Partner Up
AI news & developments
AI Update: Claude 3 Challenges ChatGPT; Mistral and Microsoft Partner Up
Two major announcements in the past week or so from major AI players demonstrate that the AI juggernaut continues to gain both business and technology momentum. Learn more. »
Do You Market to B2B Audiences?
from lead gen to branding
Do You Market to B2B Audiences?
Advertise with MarketingProfs! You have a range of advertising and sponsorship vehicles to choose from.

See how you can reach your B2B audience. »

How Being Strategic About Content Development Can Boost Results and Save Time and Money
video from the archives
How Being Strategic About Content Development Can Boost Results and Save Time and Money
In the dynamic realm of content marketing, strategic thinking is not just beneficial, it's essential to business success. It not only saves time and money but also boosts content marketing results significantly. Tune in! »
Increase Audience Interactions
MarketingProfs Master Class for PRO Members
Do you know what channels are most important to your customers? Uncover your buyers' behaviors—so you can WOW them—with Customer Journey Maps for Marketers: Understand and Exceed Expectations. Streaming now for the MarketingProfs PRO community.
Deliver the WOWs.
Afoot in the Neighborhood
MarketingProfs community goings-on
A brand-new AI weekly series is underway! AI for Digital Marketers is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your digital marketing. And it's FREE for PRO members! Register now to up your game with AI.
Advance your career, network with peers, create amazing memories, and meet new friends at the MarketingProfs B2B Forum—the conference filled with presentations, workshops, and inspiration. November may seem far away, but now is when you can grab your ticket... while it's still $600 off.
It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.
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B2B PR and Content Marketing Pros Have to Get Creative as Ad Spend Drops »
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