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Friday, March 08, 2019

 
3 Ways to Prepare for the Future of Marketing and Your Future as a Marketer
How to Keep Your Email Marketing Strategy Relevant to Millennials
Email Marketing Campaign Management: A Learning Path
The Technologies That Are Disrupting Digital Marketing [Infographic]
 
Three Ways to Prepare for the Future of Marketing and Your Future as a Marketer
Marketing has been around for as long as humans have had something to sell. But in recent years just about every marketing tactic and delivery channel imaginable has quickly and drastically evolved. It's hard for us marketers to be sure of anything these days. Let's see what we can do about that.
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How to Keep Your Email Marketing Strategy Relevant to Millennials
At a time when we're reaching customers through more channels than ever before, it can be easy to assume your average Millennial is more likely to engage with an Instagram post or a Facebook ad than your humble email. But if that's what you think, you're missing out on reaching Millennial customers.
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IDC MarketScape: Artificial Intelligence in Enterprise Marketing Clouds Vendor Assessment
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Watson Marketing is a worldwide leader in helping businesses innovate with the latest in AI-powered marketing. But don't take just IBM's word for it: Take a look at the evidence from the IDC MarketScape vendor assessment. Read the report.
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Email Marketing Campaign Management: A Learning Path
Four full courses! Twenty-five lessons! Crazy-good experts as instructors! This learning path walks you through every step you need to take to run a successful email marketing program. It's practical. It's immediately useful. It's easy to implement... Why wait? Hop on the path to email success.
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The Technologies That Are Disrupting Digital Marketing [Infographic]
Is there any facet of digital marketing that isn't being continually disrupted by technology? You name it: data-gathering, analytics, content creation and distribution, personalization, targeting, SEO... So which technologies should you be keeping a close eye on?
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Profs Picks
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Are you harnessing the power of artificial intelligence (AI) in your day-to-day marketing efforts to drive business results and improve your customer experience? You can, and you should. Because for any serious organization, AI and machine-learning are already all but a requirement for digital marketing. Learn why IBM Watson Marketing is rated a leader in IDC MarketScape: Worldwide Artificial Intelligence in Enterprise Marketing Clouds. Read the report to learn what IBM Watson Marketing Developer Cloud capabilities you can implement today.
Sometimes it's hard to know what type of content your buyer needs at the top of funnel versus the middle of the funnel (not to mention the bottom of the funnel!), and when—and what—to offer at each stage. A whitepaper? A demo? A hug? Don't fret! The MarketingProfs Creating Content for Effective Demand Generation course gives you the tools you need to create truly relevant content. In about an hour, you'll learn all about how to create content for your demand gen program.

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