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MarketingProfs
Mar 8, 2017 Vol. 16, No. 46
In this issue
1. How-To: How to Raise Your KPIQ: Key Performance Indicators and Your Marketing IQ
2. Podcast: Increasing Awareness (and Research Money) to Decrease Cancer: Ben Kaplan
3.  PRO  How-To Guide: The 3Cs of Successful Positioning
4. Survey Says: Neurometric Study: Embedded vs. Interstitial Mobile Ads [Infographic]
5. Infographic: Travel as an Indicator of Demographics and Lifestyle
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How-To
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How to Raise Your KPIQ: Key Performance Indicators and Your Marketing IQ
By Barry Feldman
Key performance indicators (KPIs) become keys to optimizing your marketing only when you apply what you learn. Here's how to take a smarter approach to marketing with KPIs that guide your decisions. Read More
Podcast
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Increasing Awareness (and Research Money) to Decrease Cancer: Ben Kaplan on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
Ben Kaplan, senior director of mobile strategy and product at the American Cancer Society, discusses the mobile strategy that increased revenue 80% in 2016 for the organization. Read More
FOR  PRO  Members
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How-To Guide: The Three Cs of Successful Positioning
Just as positioning is the foundation of successful marketing, the 3Cs are the foundation of a positioning strategy that will set you apart from your competitors. In this 15-page guide you'll learn how to use the 3Cs to develop your own positioning strategy. Read More
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Survey Says
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Neurometric Study: The Effectiveness of Embedded vs. Interstitial Mobile Ads [Infographic]
By Ayaz Nanji
Smaller mobile advertisements that appear embedded in the context of apps spark more engagement, visual attention, and action-taking than do larger interstitial mobile ads, according to research from MediaBrix, TrueImpact, and Neurons Inc. Read More
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AT-A-GLANCE
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Travel as an Indicator of Demographics and Lifestyle [Infographic]
By Laura Forer
Understanding your customers' travel preferences can help you to better understand and reach them. Read More

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