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| By Doug Miller |
| Measurability is the battle cry of every digital marketer. The first challenge is to decide which measurements make sense based on campaign objectives. The ultimate challenge is how to optimize in real time to maximize impact.
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| Creating a plan to manage your email list is difficult. That's why we've pulled together all the steps for building, optimizing, and governing your list so that it aligns with your business objectives. Use our Email List Manager to simplify the process now—and thank us later!
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Facebook's News Feed, SXSW, LinkedIn, Prollie, Hashtag How-To... Week in Social Media #SocialSkim
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| By Angela Natividad |
| Facebook's new News Feed, SXSW tips, tools for managing LinkedIn leads and gathering Twitter data, how-tos for hashtags and social branding, a study on social business, women and teens demographics, a Harlem Shakes wars infographic, and much more (including your dancing-pony fix). Skim for social sustenance!
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| By Matthew Grant |
| Everyone knows we should be testing landing pages, calls to action, email subject lines, forms, offers, and so forth. But why don't more marketers do testing?
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