<title>MarketingProfs Today: Four Blog Must Do's | Why Your Content Marketing Needs a Brand Journalist

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	How-To: Three Awesome Google Spreadsheet Hacks for Marketers
	Slide Show: Four Things Your Blog Must Do
	PRO: How Everything You Learned About Motivation Is Wrong
	Survey Says: Newspaper Digital Ad Sales Not Offsetting Print Losses
	Quick Take: Four Vital Questions About Your Content Marketing
	My View: Why Your Content Marketing Needs a Brand Journalist

Register now for MarketingProfs' SocialTech Online and catch all the SocialTech action from your office, home, or on the go. Watch live video of conference sessions and participate in presenter Q&A on March 30. Or, view (or review) recorded presentations on-demand through June 30. Price: just $99!

Three Awesome Google Spreadsheet Hacks for Marketers

By Ann Smarty

Google Spreadsheets is an excellent tool for campaign tracking, reporting, automating, and aggregating complex SEO and social media tasks. Learn invaluable tips for using Google Spreadsheets more effectively. Read More

Four Things Your Blog Must Do [Slide Show]

By Christian Gulliksen

As a writer for MarketingProfs since 2007, I've spent years researching hundreds of blogs on a weekly basis. Some I read with dedication; some I dismiss right away. So what separates the good from the bad? Read More

Take 10 Author Series: How Everything You Learned About Motivation Is Wrong (and How to Do It Right)

In just 10 minutes, Dan Pink explains the key ideas from his best-selling book Drive: The Surprising Truth About What Motivates Us (plus some exclusive tips he saved just for us). Read More

You're invited to our FREE Virtual Event all about Content Marketing featuring 3 presentations, networking rooms, and live Q&A. Click here to register now and enjoy the inspiration of a conference without the hassle of travel. See you March 9!

Newspaper Digital Ad Sales Not Offsetting Print Losses

As advertisers continue to shift spending from traditional print media to the Internet, newspapers are failing to make up for the decline in print advertising revenues via gains in online ad revenues. Read More

Before You Plan: Four Vital Questions About Your Content Marketing

Do you encounter "planner's block" when attempting to devise a content marketing plan? If so, you may be neglecting to ask yourself the right questions. Here are four questions you must consider before developing your plan. Read More

Seven Reasons Your Content Marketing Needs a Brand Journalist

By Ann Handley

Brands now have the ability to bypass the traditional press and tell their own story. But many don't do it well. Here's how hiring brand journalists can help you speak to your customers in a human, intelligent, fresh, engaging way. Read More

@AmitV_Tweets 14 Ways New Facebook Betrays Small Business | by @jaybaer https:////bit.ly/A7Jnn3

Today's Question

By kwertz 3/6/2012 at 3:24 PM
Other than Microsoft Excel, what tools are marketers using to manage testimonials throughout the customer lifecycle? Go To Question

Mar 8	PRO Seminar—Become a Social Business: Your Framework for Success with Sandy Carter
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Chief Content Officer: Ann Handley	Director of Publications: Vahe Habeshian
Daily Editor: Bibi Wardak	Research Writer: Lenna Garibian
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