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In This Issue
+ How-To: Success Secrets of Case Study Winners in B2B Marketing
+ PRO: How to Set Up an A/B Experiment in Google Website Optimizer
+ Survey Says: Retail Offerings on Facebook Up 60%
+ Quick Take: Use Your Address to Get Noticed in Google Places
+ My View: You Scratch My Virtual Back, I'll Scratch Yours
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How-To Secrets of Case Study Winners: How B2B Marketers Can Create Successful Programs
By Paul McKeon
Though social media has brought clients and vendors together, it's still a tough sell to get clients to do case studies. But the B2B marketers who produce dozens of case studies know a few secrets that I'll share with you. Read More
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PRO How to Set Up an A/B Experiment in Google Website Optimizer
In just 10 minutes, learn how to set up an A/B experiment in Google Website Optimizer and start testing your landing pages today. You'll be on the road to ROI enlightenment in no time. Read More
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Advertisement  13 Strategies to Boost Website Conversion Rate
A 1% increase in your website conversion rate can significantly increase sales. Calculate how higher conversion could impact your sales and download Infusionsoft's guide to learn proven strategies for increasing your website conversion rate.
Survey Says
Retail Offerings on Facebook Up 60%
Retailers ramped up product offerings on Facebook in 2010: Some 7.6 million products—valued at roughly $3.78 billion—were offered on Facebook via SortPrice-built storefronts in 2010, up 60% from the 4.6 million products offered in 2009. Read More
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Quick Take
Use Your Address to Get Noticed in Google Places
Ever wanted to rank number one for competitive terms, such as "hotel New York"? Tell them who—and where—you are. To rank higher in Google Places, work on placing your address where you'd normally settle for just a link. Read More
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My View You Scratch My Virtual Back, I'll Scratch Yours
By Duncan Heath
If you can offer some form of value in return for a social media "mention" of your product, you can market anything with the "Pay With a Tweet" (PWAT) marketing model. Flex your PWAT muscle, and make your product go viral. Read More
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@oligardner The 5 Rules of Social Landing Pages and some practical tips to Create Them - https:////t.co/N39ap7z #smm #landingpages
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Forum Today's Question
By KathyAd Posted 3/6 at 12:15 pm EST
We are a B2B business seeking a good email list broker. We target those in technical/HR, and typically use lists that are $400/month. Any good suggestions? Go To Question
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Mar 8
 FREE Seminar—20 Ways Marketers Can Win with Online Video sponsored by Brightcove
Mar 10
 PRO Seminar—Managing Your Reputation in a Social World with CB Whittemore
Mar 11
 Digital Marketing World—Email Marketing Free online conference
Mar 17
 PRO Seminar—The Truth About Leads with Dan McDade
Mar 22
 FREE Seminar—Rethinking Rich Media sponsored by Limelight Networks
Apr 7-22
 MarketingProfs University LIVE—Social Media Marketing Fast Track save $200 with code SMFAST
Apr 8
 Digital Marketing World—Measurement Free online conference
Jun 13-15
 B2B Marketing Forum 2011—Boston, MA Grab the Early Bird Rate and Save
 
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