Today's dose of marketing know-how.
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Together with AI Data Cloud company
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Today's dose of marketing know-how | Friday, March 7, 2025
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👋 Hello, Marketer!
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TGIF, friends! This is an exciting weekend for me as our clocks spring forward for Daylight Saving Time in my state. I relish getting more daylight in the evenings even if it means losing a bit of sleep. Maybe I'll even be able to wake my cats up early instead of the other way around for a change.
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE FROM THE ARCHIVES
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Top 3 Use Cases for Data Clean Rooms
Data privacy standards have complicated the process of obtaining reliable customer data. Are clean rooms here to save the day? Maybe, maybe not... but they can certainly help.
Read more ➔
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COMMUNITY | TESTIMONIAL
"You are one of the Top Resources on the Internet! And a Must Have for any marketer..."
—Jan L., Ohio
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SPONSORED
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Accelerate the Next Era of Privacy-Preserving Data Collaboration
Curious how industry leaders are optimizing audience segmentation, targeted advertising, and measurement? Accelerate, a free virtual event, will showcase how those leaders are using Snowflake's Data Clean Rooms to make data collaboration possibilities into reality.
Save your spot ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, March 7, 2025: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so.
Stay in the know ➔
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SPONSORED WEBINAR
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How to Optimize Marketing Spend: Case Study of Indeed & Snowflake
Struggling to accurately measure the impact of your marketing and advertising spend? See how Indeed used Snowflake Data Clean Rooms to understand the cause-and-effect relationships in its marketing. You'll discover how to boost the impact of your marketing spend while both preserving user privacy and maximizing transparency.
Save your spot ➔
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VIDEO FROM THE ARCHIVES
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The Shift From Digital Transformation to Digital Evolution
Guest Jill Roberson, VP of digital marketing at digital agency Velir, and host George B. Thomas discuss the importance of adopting a digital evolution mindset. But what does that mean, exactly?
Tune in ➔
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MARKETINGPROFS EVENT
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Wednesday: Faster Content (In Your Voice)
All new content, all the time? That sounds like work! Instead, repurpose your best existing content with AI. Discover the tools and techniques to keep repurposed content in your own voice at the next session of Content Marketer's Crash Course, live on Wed. at 12 noon ET. Register now!
Reuse your best content ➔
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FOR MARKETINGPROFS PRO MEMBERS
How Do You Find Your ICP?
Demographic data isn't the only way to create an ideal customer profile. In fact, an ICP based on demographics might limit your market. Instead, look at other data sources, such as how your buyers behave and their psychographic data, says Jeannie Walters. She'll help you ask the right questions to create a useful ICP in Lesson 4 of her Master Class, Customer Journey Maps for Marketers. Free with a PRO membership.
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PROFS PICK—SPONSORED
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Unlock your marketing success with data
Interested in accelerating your marketing success with data? Snowflake's Accelerate annual virtual event is an opportunity to find out how data clean rooms are revolutionizing audience segmentation, targeted advertising, and measurement. Hear success stories and see live demonstrations. Gain insights from industry leaders on effective, privacy-compliant marketing strategies and future priorities in data collaboration. Don't miss out on transforming your marketing with innovative data privacy solutions. Register to explore the future of data-driven marketing. Reserve your spot today.
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Upcoming Events
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MAR
12
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Session 5 of Content Marketer's Crash Course
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MAR
13
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60-minute webinar | sponsored by Snowflake
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MAR
14
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90-minute event | 2 live sessions with video marketing experts
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APR
29
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Free virtual conference | 14 marketing veterans will coach you through their winning B2B strategies
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