MarketingProfs: Engage B2B Content Readers | Testimonials for Lead Gen | Livestreaming | Blog Post Trends

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Together with the complete suite of lifecycle marketing tools:

Thursday, March 07, 2019

	Five Surefire Ways to Boost Your B2B Marketing Content's Readership
	Why Testimonials Are B2B Companies' Most Important Marketing Tool
	Press the Damn Button: Livestreaming Expert Brian Fanzo [Podcast]
	Creating Assets for Your Email Marketing Campaign: A Course
	An Analysis of 912 Million Blog Posts: Length, Link, and Share Trends [Study]

Five Surefire Ways to Boost Your B2B Marketing Content's Readership

If you want your B2B marketing content to gain readers, the first thing you must do is think like a journalist so you can quickly grab your reader's attention with the key points you want them to take away. Read on for more, including four other surefire ways to engage your readership.

Why Testimonials Are B2B Companies' Most Important Marketing Tool

B2B companies know how to talk-up their products or services, emphasizing how efficient and cost-effective they are. But customers don't want marketing spiel: They want balanced and unbiased information and insight from people they can relate to. You can make sure that's what they get.

Email Marketing: A B2B Perspective

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It seems B2B marketers are at a tipping point in email marketing. A new research report highlights effective email marketing strategies, primary objectives, and critical challenges. So how does your email strategy stack up? Access the report to find out.

Press the Damn Button: Livestreaming Expert Brian Fanzo on Marketing Smarts [Podcast]

Brian Fanzo, Millennial keynote speaker and founder of iSocialFanz, explains the role livestreaming can play in growing your business. See how you can use livestreaming to supercharge your marketing.

Creating Assets for Your Email Marketing Campaign: A Course

An email campaign is bigger than any single message. Every message you send must be thoughtfully, intelligently created to inspire a specific action, and to support your campaign goals. This course shows you how to tackle every aspect of creating an email message. Start creating!

An Analysis of 912 Million Blog Posts: Length, Link, and Share Trends [Study]

Do longer blog posts tend to garner more backlinks and social shares compared with shorter blog posts? Does headline length correlate with the popularity of posts? What share of posts generate the bulk of engagement? Find out!

Profs Picks

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How effective is your email marketing strategy? GetResponse, in partnership with Ascend2, surveyed 350+ B2B marketers to determine the primary objectives of their email marketing and critical challenges they're facing. Apparently, B2B marketers are still struggling to effectively use email marketing outside of lead generation efforts, and converting prospects to customers or cross-selling/upselling are still challenging for email marketers. Check out the GetResponse report, Email Marketing: A B2B Perspective, to find out how your email strategy measures up against your peers'.

It's easier than ever to quantify the impact of your marketing and to recreate success. So where do you start? With this new training course: A Scientific Approach to Metrics, Measurement, and Marketing ROI! You'll learn how to structure your marketing analysis, use available data sources (like Google Analytics, social media analytics, your CRM system data, and more) to power your analysis, and draw conclusions about what's working. You'll also discover how to test your conclusions so you can confidently choose which marketing efforts to scale up. Time to start learning!

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