MarketingProfs Today: Email Myths | Gmail Tricks | Marketing Organization Fix | Rival Brands Social Schticks

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In this issue

1.	How-To: Do You Still Believe These Three Urban Myths of Email Marketing?
2.	Podcast: 5 Keys to High-Performing Marketing Organizations: Salesforce's Mathew Sweezey
3.	PRO How-To Guide: Email Essentials: Gmail Tricks of the Trade
4.	Survey Says: Coke vs. Pepsi; iPhone vs. Android: How Rival Brands Fare on Social
5.	Infographic: The Small Business Guide to Google Analytics

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How-To

Do You Still Believe These Three Urban Myths of Email Marketing?

By Jen Ribble

Don't let the stories scare you. Some of the email axioms we believe to be true just aren't—at least, not anymore. See whether you've fallen victim to some of the most common email myths. Read More

Podcast

Five Keys to High-Performing Marketing Organizations: Salesforce's Mathew Sweezey on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Research into 7,500+ businesses around the world identified what separates high-performing marketing organizations from the rest. Here are some of the valuable insights. Read More

FOR PRO Members

How-To Guide: Email Essentials: Gmail Tricks of the Trade

In this 39-page guide, you'll learn what steps to take to ensure that every one of your email messages makes it into the Google inbox (or perhaps even into the vaunted "Primary" tab), to establish lasting trust with both Gmail and its billion-strong user base, and to push your email marketing results to the next level. Read More

You can be doing more with your PPC! Discover new and precise local CPC & search volume data in SEMrush's PPC Keyword tool. Here you can benefit from handy recommendations, sleek interface and easy export to AdWords.

Survey Says

Coke vs. Pepsi; iPhone vs. Android: How Rival Brands Fare on Social

By Ayaz Nanji

How do rival brands such as Coca-Cola and Pepsi perform on social media? Which competitors are getting referenced more and receiving more positive mentions? Read More

AT-A-GLANCE

The Small Business Guide to Google Analytics [Infographic]

By Laura Forer

Google Analytics: it's everywhere, yet it's still a mystery to many marketers. Put your Google Analytics jitters to rest today with this guide to getting started and using some of GA's most helpful features. Read More

event calendar

Mar 9	Virtual Conference—Marketing Writing \| Tools. Mindset. Craft. It's all here.
Mar 15	Teach Me How—9 Insanely Effective Email Tactics You Can Use Today
Mar 20	FREE Seminar—Get More in the Door: How to Increase Event Attendance
Mar 27	FREE Seminar—7 Secrets to Avoid a Boring Webinar
Nov 13-16	B2B Marketing Forum—Register by March 16 to save up to $600!

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