MarketingProfs Today: Customer Insight Gaffes | Top Sales Challenges | Don't Invest in SEO

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In this issue

1.	How-To: Five Customer Insight Mistakes You Must Avoid
2.	Survey Says: The Top Sales Challenges of 2016
3.	PRO Seminar: MarketingProfs University's High-Performance Marketing
4.	My View: Five Reasons You Should Not Invest in SEO This Year
5.	Infographic: What You Need to Know About Account-Based Marketing

MarketingProfs University is coming to a computer near you! Join us on March 30 & April 1 for our Content Rules virtual workshop based on Ann Handley's bestselling book. Seats are limited to 30 people, so save yours today!

How-To

Five Customer Insight Mistakes You Must Avoid

By Denyse Drummond-Dunn

Customer insights are essential to growth and success, yet they remain the elusive holy grail of many a business—a seeming exercise in futility. But you can avoid others' mistakes and develop actionable customer insights. Read More

FOR PRO Members

PRO Seminar: MarketingProfs University's High-Performance Marketing

You'll learn about the principles of agile methodology and lean manufacturing, and why they matter not only to manufacturers but also to Marketing. We'll walk you through practical ways to apply these techniques in your daily work to transform the way your team operates. Read More

In this online, instructor-led workshop based on Ann Handley's bestseller, Content Rules, you'll have the opportunity to interact with your peers while exploring how to create better content. Register today to save your virtual seat!

Survey Says

The Top Sales Challenges of 2016

By Ayaz Nanji

What are the biggest challenges that salespeople will face this year, from prospecting through closing and account management? Read More

Quick Take

What You Need to Know About Account-Based Marketing [Infographic]

By Verónica Jarski

Get the freshest stats about account-based marketing as well as a quick checklist for a successful ABM strategy. Read More

My View

Five Reasons You Should Not Invest in SEO This Year

By Matthew Riley

Stop wasting time and money on SEO spending. Instead, focus on increasing revenue from the traffic you already have. Read More

event calendar

Mar 8	FREE Seminar—Unlocking the Secrets of Employee Advocacy
Mar 10	PRO Seminar—High-Performance Marketing
Mar 10	MarketingProfs University—Marketing Project Management Essentials
Mar 11	Virtual Conference—Marketer's Brunch and Learn \| 6 online sessions *FREE!*
Mar 15	FREE Seminar—Marketing Project Management 101
Mar 17	PRO Seminar—Amplify Your Marketing With Brand Metaphors

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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