<title>MarketingProfs Today: Content and Customer Lifecycle | Great Storytelling | Marketing Measurement Errors

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	How-To: Managing Marketing Content Across the Customer Lifecycle
	Video: Elements of Great Storytelling
	PRO: Author Dan Pink: Everything You Learned About Motivation Is Wrong
	Quick Take: Five Common Errors in Marketing-Performance Measurement
	Survey Says: Video Viewing via Mobile Doubles; Live Content Still Favored
	My View: Six Questions to Ask Yourself About Your Online Billing Process

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Managing Marketing Content Across the Customer Lifecycle

By Laura Patterson

Content delivered in the right channel, but at the wrong time in the customer's buying process, can be a wasted touchpoint. You need to synchronize mix and content with the customer buying journey and lifecycle. Read More

Elements of Great Storytelling

By Ann Handley, Tim Washer

For millennia, human beings transmitted knowledge from generation to generation via storytelling. It remains a powerful medium that holds people's attention. Not surprisingly, then, it can be a powerful medium for marketers. Read More

Take 10 Author Series: Dan Pink on How Everything You Learned About Motivation Is Wrong

In just 10 minutes, Dan Pink debunks the many myths surrounding motivation and offers tips and tricks for cultivating a true culture of motivation in the workplace. You'll learn how, as a member of a team, to create a more motivating environment—and much more. Read More

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Video Viewing via Mobile Doubles; Live Content Still Favored

By Lenna Garibian

People are watching more video content with their mobile devices: The proportion of time spent watching online video via tablets and smartphones reached 8% at the end of December 2012, double the 4% recorded a year earlier. Read More

Five Common Errors in Marketing-Performance Evaluation and Measurement

By Jonathan Lewis

Although the exponential increase in the availability of customer and business data has enhanced our ability to measure success, it has also increased our chances of misunderstanding and misinterpreting it. Avoid these common errors when setting out to measure your marketing efforts. Read More

Six Questions to Ask Yourself About Your Online Billing Process

By Mitch Rose
Have you thought about the impression your billing process is giving your customers? Here are six questions to help you view your process from your customers' perspective. Read More

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