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| By Agnieszka Wilinska |
| Though webinars are live and sometimes free-flowing, they should never be disorganized. Careful planning demonstrates respect for your attendees and their time. Here are 47 tips for hosting a webinar that'll wow your audience.
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| By Matthew Grant |
| In this episode of Marketing Smarts, I talk to Mike Troiano of Holland-Mark about the crisis in the traditional marketing communications function—which has, in his view, "lost a seat at the grown-up table."
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| Learn everything you need to know to grow your small business—from taglines, to plans, to websites, and more—in our handy, 65-page guide DIY Marketing Essentials for Small Business. Consider it your secret weapon for small business success (or domination, for that matter).
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To Promote Your Tweet or Not to Promote Your Tweet?
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| Your company's Twitter strategy probably includes the use of hashtags. But what about "promoted" tweets that take your brand outside the safety of its fandom? Heed this invaluable advice before you launch a promoted tweet—and protect your brand from potential ridicule.
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| By Verónica Maria Jarski |
| The inky illustration of a mythological sea creature on a dark rum bottle lures people in. How could people pass over a product called The Kraken? I was interested enough to check out the product's website—which turned out to be a shining example of effective content marketing.
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