Today's dose of marketing know-how.
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Together with AI Data Cloud company
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Today's dose of marketing know-how | Thursday, March 6, 2025
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👋 Hello, Marketer!
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Today is Michelangelo's birthday. The Renaissance artist, not the turtle. And even if your latest marketing effort might not become a David-level masterpiece, I know that during this time of year—when it's a slog between the best holidays for using PTO—you're putting in the work. Ply your keyboard proudly; you're doing great!
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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How to Conduct Brand Positioning Research for a High-Impact Marketing Strategy
Strong brand positioning starts with research. Discover how to analyze customer perceptions, assess competitors, and refine your brand's market position.
Read more ➔
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COMMUNITY | JOKE
How does a chewing gum marketer increase profits?
With sales enable-mint!
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SPONSORED ARTICLE
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How to Expand Your Marketing Channels Beyond Email: A 'Crawl, Walk, Run' Approach
Email marketing alone is not enough. Learn how to expand your strategy to other channels using a specific, gradual approach.
Read more ➔
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SPONSORED
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Accelerate the Next Era of Privacy-Preserving Data Collaboration
Curious how industry leaders are optimizing audience segmentation, targeted advertising, and measurement? Accelerate, a free virtual event, will showcase how those leaders are using Snowflake's Data Clean Rooms to make data collaboration possibilities into reality.
Save your spot ➔
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INFOGRAPHIC
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Truth or Myth? What Americans Believe About AI
Do Americans think artificial intelligence will take human jobs? That it could cause harm? That it's capable of creativity? To find out, researchers surveyed 800 people in the United States.
See the infographic ➔
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SPONSORED WEBINAR
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The Hidden Threat of Email Decay: Strategies to Improve Your Database and Deliverability
Email is the backbone of B2B marketing. And when your emails don't reach your target audience... well, you can imagine the consequences. In this free webinar, discover the hidden threats of email delivery problems and how you can achieve strong email marketing performance.
Save your spot ➔
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PODCAST FROM THE ARCHIVES
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Brand Positioning and Customer Insights
Customer insights master Debbie MacInnis and positioning expert Allen Weiss join us to talk about two strategic areas in which organizations are struggling.
Read more and listen in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Leads That Sales Loves
Frustrated that Sales can't close more of the leads you bring in? Stop the blame game and get into alignment with Sales Enablement: Aligning Marketing and Sales. In this 4-part Working Webinar Series, Pam Didner shows you how to get leads that Sales loves, map sales-supporting content to the buyer's journey, and more. Soon you'll be the sales department's favorite marketer! Included with PRO.
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PROFS PICK—SPONSORED
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Unlock your marketing success with data
Interested in accelerating your marketing success with data? Snowflake's Accelerate annual virtual event is an opportunity to find out how data clean rooms are revolutionizing audience segmentation, targeted advertising, and measurement. Hear success stories and see live demonstrations. Gain insights from industry leaders on effective, privacy-compliant marketing strategies and future priorities in data collaboration. Don't miss out on transforming your marketing with innovative data privacy solutions. Register to explore the future of data-driven marketing. Reserve your spot today.
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Upcoming Events
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MAR
6
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60-minute webinar | sponsored by ZeroBounce
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MAR
12
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Session 5 of Content Marketer's Crash Course
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MAR
13
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60-minute webinar | sponsored by Snowflake
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MAR
14
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90-minute event | 2 live sessions with video marketing experts
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APR
29
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Free virtual conference | 14 marketing veterans will coach you through their winning B2B strategies
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