MarketingProfs Today: Marketing Plans | YouTubeTV, LinkedIn Content Marketing | Email Mistakes

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In this issue

1.	How-To: Eight Key Elements Your Annual Marketing Plan Must Have to Succeed in 2017
2.	#SocialSkim: YouTubeTV Takes On Cable, a Guide to LinkedIn Marketing: 12 Stories This Week
3.	PRO On-Demand Seminar: Age of Disruption: Everything Has Changed, Nothing Is Different
4.	Survey Says: Emails Sent by Marketers on Mondays Have More Mistakes
5.	Infographic: The Science Behind Superb Packaging

Feeling a bit peckish for marketing technology insights? Bring your favorite brunch food (suggested course pairings provided) and scoot up to our Marketer's Brunch and Learn. Check out the program!

How-To

Eight Key Elements Your Annual Marketing Plan Must Have to Succeed in 2017

By Lauren Davenport

The annual marketing plan you created last quarter already feels out of date. How on earth are you supposed to plan for an entire year when marketing technology and platforms are changing at the speed of light? Read More

FOR PRO Members

On-Demand Seminar: Age of Disruption: Everything Has Changed and Nothing Is Different

Scott Stratten will show you what's real and what's not in the business world today. You'll leave with an understanding of how the millennial generation will affect your business, why social media is not an ideal sales and marketing tool, and how your market forms buying decisions. Read More

Whether you need to improve your email engagement rates, make sure your messaging is relevant, or balance inbound and outbound, the Marketer's Brunch & Learn will satisfy your hunger for knowledge.

Survey Says

Emails Sent by Marketers on Mondays Have More Mistakes

By Ayaz Nanji

Emails sent by marketers on Mondays have more errors in their subject lines, on average, compared with emails sent on other days of the week, according to research from Boomerang. Read More

Quick Take

#SocialSkim: YouTubeTV Challenges Cable, a Guide to LinkedIn Marketing: 12 Stories This Week

This week: YouTube's cable-killing TV service; Instagram Stories ads open to all; Facebook's new mid-roll ads; a guide to content marketing best-practices on LinkedIn; measuring success on Snapchat; B2B leads via Facebook ads; and much more... Read More

AT-A-GLANCE

The Science Behind Superb Packaging [Infographic]

By Laura Forer

Product packaging is more than just a box or container. It's often a consumer's first impression, and it protects your product and communicates with shippers and buyers. That's a tall order. Luckily, there's a science to packaging that protects—and sells—your products. Read More

event calendar

Mar 7	FREE Seminar—The Infinite Story Loop: How to Create Amazing Stories for Marketing
Mar 10	Virtual Conference—Marketer's Brunch & Learn \| 3 online sessions *FREE!*
Mar 16	PRO Seminar—Boost Your Revenue With a Customer Advisory Board
Mar 28	FREE Seminar—How to Create a High-Performance Marketing Plan
Mar 30	PRO Seminar—Building and Unleashing Your Personal Brand in the Digital Age
Oct 3-6	B2B Marketing Forum—Save $600 when you register by March 31!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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