MarketingProfs Today: B2B Inbound Calls | Nimoy, Clickable Instagram Ads | Sales Rep Conversations

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In this issue

1.	How-To: Listen Up, B2B Marketers: 12 Steps to More Sales From Inbound Calls
2.	#SocialSkim: Leonard Nimoy, Clickable Instagram Ads, How House of Cards Tweets
3.	PRO Online Tool: Social Media Campaign Planning
4.	Survey Says: America's Favorite Restaurant Chains
5.	My View: Three Conversations That Sales Reps Need to Master

Four Technology Pillars for High-Performance Campaign Execution. Download Four Technology Pillars for High-Performance Campaign Execution and learn about the vital role marketing operations managers play in today's organizations and the mission-critical technology they use for successful marketing campaign execution.

How-To

Listen Up, B2B Marketers: 12 Steps to More Sales From Inbound Calls

By Eric Holmen

As a B2B marketer, you're responsible for driving leads. But what happens when you overlook a valuable channel, such as inbound phone calls—which are excellent for generating leads? Nothing good... Read More

FOR PRO Members

Online Tool: Social Media Campaign Planning

Through eight simple and well-defined steps, this Social Media Marketing SmartTool will provide you with critical tips for planning, executing, measuring, and optimizing social media programs to meet your business objectives. Read More

Four Technology Pillars for High-Performance Campaign Execution. [free eBook] Learn about the four core technology pillars every successful marketing team must implement to execute on high-performance marketing campaigns.

Survey Says

America's Favorite Restaurant Chains

By Ayaz Nanji

Papa Murphy's is American consumers' favorite pizza chain for the second year in a row, according to a recent report from Market Force. Read More

Quick Take

#SocialSkim: Leonard Nimoy Tributes, Clickable Instagram Ads, How House of Cards Viewers Tweet, More!

By Angela Natividad

See how stars and fans alike mourned the passing of Leonard Nimoy. You'll also see Instagram's new ad formats, how House of Cards viewers tweet, and what drives customers to make social recommendations. Skim to stay in the know. Read More

My View

Three Conversations That Sales Reps Need to Master

By Tim Riesterer

Want to improve your company's sales performance? Then make sure your sales reps are having these conversations during each stage of the buying cycle. Read More

event calendar

Mar 10	FREE Seminar—Is Your Database Delivering?
Mar 13	Virtual Conference—Content Marketing for Consumer Brands 3 online sessions—FREE!
Mar 17	FREE Seminar—The State of B2B Marketing Data 2015
Mar 19	PRO Seminar—10 Powerful Tips for Getting More From Your Analytics
Mar 26	PRO Seminar—Leverage Email for B2B: Tips for Each Stage of the Sales Funnel
Apr 9	MarketingProfs University—Marketing Technology: Tips, Tools, & Tactics
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Research Writer: Ayaz Nanji
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