Today's dose of marketing know-how.
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Together with AI Data Cloud company
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Today's dose of marketing know-how | Wednesday, March 5, 2025
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👋 Hello, Marketer!
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Speaking of sunshine... we all likely know calcium is critical for strong bones (thanks to some creative marketing campaigns when we were growing up). But did you know that it's our sunshine friend Vitamin D that helps our bodies absorb and control calcium? So, really, sunshine does the body good (and it's free)!
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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Quality Matters: The Real Impact of Data Accuracy
Inaccurate marketing data wastes budgets and weakens campaigns. Discover how data accuracy enhances targeting and performance.
Read more ➔
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COMMUNITY | POLL
There are a lot of places to research your market. Where do you spend the most time learning about the needs of the people you serve?
Where do you spend the most time researching your market? (Take the poll on LinkedIn.)
- Product or service reviews
- Discussion sites like Reddit
- Business sites like LinkedIn
- Other—comment below
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SPONSORED
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Accelerate the Next Era of Privacy-Preserving Data Collaboration
Curious how industry leaders are optimizing audience segmentation, targeted advertising, and measurement? Accelerate, a free virtual event, will showcase how those leaders are using Snowflake's Data Clean Rooms to make data collaboration possibilities into reality.
Save your spot ➔
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RESEARCH
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The Slow But Steady Increase in Podcast Ad Spend
Global podcast ad spend is expected to top $5 billion in 2025, according to recent research from WARC.
Check out the study findings ➔
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SPONSORED WEBINAR
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The Hidden Threat of Email Decay: Strategies to Improve Your Database and Deliverability
Email is the backbone of B2B marketing. And when your emails don't reach your target audience... well, you can imagine the consequences. In this free webinar, discover the hidden threats of email delivery problems and how you can achieve strong email marketing performance.
Save your spot ➔
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VIDEO FROM THE ARCHIVES
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Market Research for B2B Marketing Success
In this episode host George B. Thomas and Jim Longo, a veteran in the market research industry, discuss why market research is the strategic secret sauce for B2B marketing success.
Tune in ➔
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MARKETINGPROFS EVENT
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Today: Unlimited Images, Perfect for Your Content
If your social media posts and website content could benefit from attention, add a picture. Better yet, add a unique picture that no one has seen before! Today, Lisa Peyton shares her secrets to generating attention-grabbing images and animations using AI. It's the next session of Content Marketer's Crash Course, live at 12 noon ET. Sign up now!
Generate images now ➔
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FOR MARKETINGPROFS PRO MEMBERS
On-the-Spot Stories
On the spot for a B2B story that demonstrates your brand's value and expertise? Use the 6Ps Framework! Ekaterina Walter reveals how—in under 7 minutes—in B2B Storytelling for Humans: Stories That Inspire Buyers to Action, lesson 15. Available now to PRO members.
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PROFS PICK—SPONSORED
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Unlock your marketing success with data
Interested in accelerating your marketing success with data? Snowflake's Accelerate annual virtual event is an opportunity to find out how data clean rooms are revolutionizing audience segmentation, targeted advertising, and measurement. Hear success stories and see live demonstrations. Gain insights from industry leaders on effective, privacy-compliant marketing strategies and future priorities in data collaboration. Don't miss out on transforming your marketing with innovative data privacy solutions. Register to explore the future of data-driven marketing. Reserve your spot today.
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Upcoming Events
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MAR
5
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Session 4 of Content Marketer's Crash Course
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MAR
6
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60-minute webinar | sponsored by ZeroBounce
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MAR
13
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60-minute webinar | sponsored by Snowflake
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MAR
14
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90-minute event | 2 live sessions with video marketing experts
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APR
29
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Free virtual conference | 14 marketing veterans will coach you through their winning B2B strategies
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