📋 Table of Contents

Tuesday, March 5, 2024

📋 Table of Contents

1. How Marketers Are Getting AI All Wrong (And What to Do About It)

2. Content Marketing Friday Forum MarketingProfs event

3. Creepy or Cool? How People Feel About Brand Interactions

4. Get In-Depth, Hands-On Training With a Workshop at B2B Forum MarketingProfs event

5. Eight Alternatives to Google Trends

6. Upcoming Launch? Stack the Odds. MarketingProfs Working Webinar for PRO Members

Scroll down for more useful resources.

article

How Marketers Are Getting AI All Wrong (And What to Do About It)

What many of us are worried about is not inevitable. You don't have to surrender your craft or creativity or the joy you find in it to AI or Silicon Valley. Nor do you have to surrender your ethics. You have a choice. »

MarketingProfs event

Content Marketing Friday Forum

Today's content marketing is about more than just creating content. It's about personalization for recipients and customization for their journey with high-impact content, and future-proofing with AI strategies and tools that speed up creation. Discover what's new in content marketing and tech. »

research

Creepy or Cool? How People Feel About Brand Interactions

Do people think it's creepy or cool when they have brand interactions such as receiving a promotion right after visiting a business's website? To find out, researchers surveyed 10,394 adults globally. Check out the study findings. »

MarketingProfs event

Get In-Depth, Hands-On Training With a Workshop at B2B Forum

Looking for in-depth, in-person training? Get a full-day workshop when you register for an All-Access pass to B2B Forum in Boston this fall. You'll experience in-person interaction led by an expert instructor, hands-on exercises, and peer collaboration. Select All-Access Pass and your workshop of choice when you register here. »

infographic

Eight Alternatives to Google Trends

Sometimes you may want a tool that includes data from a wider range of platforms than Google Trends, or one that delivers different insights. If so, you may want to try some of the alternatives covered this infographic. Check out the infographic. »

Upcoming Launch? Stack the Odds.

MarketingProfs Working Webinar for PRO Members

New company, product, or brand? Stack the odds of success in your favor with a comprehensive go-to-market plan! Pam Didner shares her GTM planning process in this four-part Working Webinar series. Open the workbook and follow along! Available now to the MarketingProfs PRO community.

Start your GTM plan today

Afoot in the Neighborhood

MarketingProfs community goings-on

A brand-new AI weekly series is underway! AI for Digital Marketers is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your digital marketing. And it's FREE for PRO members! Register now to up your game with AI.

Advance your career, network with peers, create amazing memories, and meet new friends at the MarketingProfs B2B Forum—the conference filled with presentations, workshops, and inspiration. November may seem far away, but now is when you can grab your ticket... while it's still $600 off.

It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.

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Upcoming Events

MAR

Next-Gen Social: Unleashing AI for Epic Social Media Success with Brooke Sellas
Session 9 of our 10-week AI for Digital Marketers event

MAR

Content Marketing Friday Forum
3 live sessions | sponsored by Canto

MAR

The Brand Benefits Playbook
45-minute webinar | presented by Allen Weiss

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