MarketingProfs Today: Better Headlines | Buyer Journey GPS | Content Is Being Shared Less | New Social App Vero

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In this issue

1.	How-To: 5 Tips to Help You Level-Up Headlines and Titles
2.	Article: Devise Better Customer Journeys With Customer Data as Your GPS [Sponsored]
3.	PRO On-Demand Seminar: How to Use Email to Build Customer Relationships
4.	#SocialSkim: Messenger Chat Features for Business; New Social App Vero: 10 Stories
5.	Survey Says: Why Content Is Getting Fewer Shares on Social Networks
6.	Infographic: 8 Steps to Tie Sales Figures Back to Your Experiential Marketing Campaigns

Still think local PPC is not for you? Check out our latest study and discover how you can spend up to 10x less on advertising by tailoring your campaigns to specific locations.

How-To

Five Tips to Help You Level-Up Headlines and Titles

By Liraz Postan

Get your readers past the headline and into the content with these helpful tips for leveling-up your headline game. Read More

Devise Better Customer Journeys With Customer Data as Your GPS

By IBM Watson Marketing [Sponsored Content]

Understanding your buyers' journeys is key to providing them with the right information to move them along the buying path. See how the right tools—and AI—can make your job as a marketer efficient and effective. Read More

FOR PRO Members

On-Demand Seminar: How to Use Email to Build Customer Relationships

In this online seminar, you'll learn about all aspects of an email lead nurturing program, from initial awareness to post-purchase follow-up. You'll get insight, tactics, tips, and takeaways that you can implement to improve the email relationship-building campaigns for your business. Read More

You can be doing more with your PPC! Discover new and precise local CPC & search volume data in SEMrush's PPC Keyword tool. Here you can benefit from handy recommendations, sleek interface and easy export to AdWords.

Survey Says

Why Content Is Getting Fewer Shares on Social Networks

By Ayaz Nanji

The median number of shares that content pieces receive via social media has fallen over the past two years. Check out the stats and the many reasons for that decline according to recent research from BuzzSumo. Read More

Quick Take

#SocialSkim: Messenger Chat Features for Business; New Social App Vero: 10 Stories This Week

By Christian Neri

In this, the very last issue of SocialSkim: Facebook woos businesses with Messenger features, offers job application feature in 40 countries; Vero, a new app part Facebook, part Pinterest, part Instagram; Snapchat redesign pushes downloads way up; Facebook cleans up ad metrics... Read More

AT-A-GLANCE

Eight Steps to Tie Sales Figures Back to Your Experiential Marketing Campaigns [Infographic]

By Laura Forer

Do you know how well your experiential marketing campaigns are performing? Many marketers don't, but these tips can help you see key metrics and ROI. Read More

event calendar

Mar 6	FREE Seminar—CMOs on the Future of Marketing
Mar 9	Virtual Conference—Marketing Writing \| Tools. Mindset. Craft. It's all here.
Mar 15	Teach Me How—9 Insanely Effective Email Tactics You Can Use Today
Mar 20	FREE Seminar—Get More in the Door: How to Increase Event Attendance
Nov 13-16	B2B Marketing Forum—Register by March 16 to save up to $600!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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