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In This Issue
+ How-To: Five Must-Have Insights for Better PPC Campaign Performance
+ Podcast: Facebook Marketing Expert Mari Smith Talks to Marketing Smarts
+ PRO Favorite How-To Guide: Distribute, Promote, Repurpose Your Content
+ Quick Take: Social Media: Your External SEO 'Plugin'
+ Survey Says: The Most Effective Email Subject Line Length
+ My View: Native Engagement, a More Effective Approach to Native Advertising
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How-To Five Must-Have Insights for Better PPC Campaign Performance
By Larry Kim
In data-driven marketing channels like paid search, having the most relevant and recent data possible is vital, because you're competing in real time (usually with real budget constraints) for clicks. Read More
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Podcast Facebook Marketing Expert Mari Smith Talks to Marketing Smarts
By Kerry O'Shea Gorgone
Mari Smith shares tips for achieving the best reach possible on Facebook using a combination of paid and organic posts. Read More
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PRO PRO Favorite How-To Guide: How to Distribute, Promote, and Repurpose Your Content
This 30-page guide covers a four-point conversion strategy for ensuring your content is seen, found, and consumed, with detailed information on where to distribute, how to promote, and how to repurpose your content. Read More
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Advertisement  We all know the criticalness of effective sales enablement to every organization: better quality leads, increase revenue growth, and customer loyalty. However, sales enablement reaches much farther than just your sales team. Join in a webinar with Bloomfire to learn more about the broader scope of sales enablement. Register here.
Survey Says
The Most Effective Email Subject Line Length
By Ayaz Nanji
Emails with subject lines of 6-10 words have the highest open rates, yet most emails sent by marketers have subject lines of 11-15 words, according to a recent report. Read More
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Quick Take
Social Media: Your External SEO 'Plugin'
By Ken Myers
In search engine optimization, social media has a useful role to play, one that compliments the internal and external components of a search-friendly website. Read More
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My View Why Native Engagement Is a More Effective Approach to Native Advertising
By John Federman
Concerned about turning consumers off with native advertising? Then consider native engagement, which provides an active experience rather than a passive reading of sponsored content. Read More
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Mar 6
 PRO Seminar—Using Google Analytics' Secret Data to Improve Search and Social Campaigns
Mar 11
 FREE Seminar—Making Big Data Smaller
Mar 13
 PRO Seminar—How to Develop Effective Content for Each Stage of the Buying Journey
Mar 14
 Virtual Conference—Video Marketing: A Blueprint for 2014 3 online sessions—FREE!
Mar 25
 FREE Seminar—Five Tips for Solving Today's Multichannel B2B Challenges
Apr 10
 MarketingProfs University—Marketing Measurement & Analytics Use code MEASURE to save $200
Oct 9-10
 B2B Forum 2014—Boston, MA Earliest Bird gets the worm: register today and save $600!
 
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