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| By Kieran Flanagan |
| Social media marketing can either be an extremely worthwhile investment or a massive time sink that brings you no benefit. How can you tell which of those extremes you'll fall into? Learn how to set up your strategy to measure ROI.
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| Learn how to incorporate social techniques into business processes and use social analytics to understand how customers see your brand. Join IBM's Sandy Carter for this PRO seminar at noon ET on March 8 (or catch the on-demand recording at your convenience).
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| CMOs: Business Outlook Strong, Budgets Up |
| Buoyed by renewed confidence in the US economy and higher expectations for new business, CMOs say they plan to boost marketing spending over the next 12 months, with B2B products and B2B services marketers leading the way.
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By Kathy Bushman
In this time-strapped, budget-conscious world, you might wonder why you should spend money and take days out of the office to attend an in-person event. In short, in-person events are valuable and here to stay. Here's why.
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