Today's dose of marketing know-how.
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Together with AI Data Cloud company
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Today's dose of marketing know-how | Tuesday, March 4, 2025
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👋 Hello, Marketer!
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We're in the middle of a likely false spring in my state, when warm weather is forecast—but that can still shift on a dime. Regardless, there's nothing quite as refreshing as those first few times of the year when you tilt your face to the sky to soak up warm sunshine. Especially when everyone around you is doing the same.
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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How Contact-Level Advertising Solves Enterprise B2B Marketing Challenges
Contact-level advertising enables precise targeting of decision-makers, improving engagement and measurable impact in enterprise B2B marketing. See how it can solve your challenges.
Read more ➔
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COMMUNITY | QUOTE
"The best advertising is done by satisfied customers."
—Philip Kotler, marketing consultant and author
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SPONSORED
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Accelerate the Next Era of Privacy-Preserving Data Collaboration
Curious how industry leaders are optimizing audience segmentation, targeted advertising, and measurement? Accelerate, a free virtual event, will showcase how those leaders are using Snowflake's Data Clean Rooms to make data collaboration possibilities into profitable reality.
Save your spot ➔
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RESEARCH
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Are Marketers Ready to Adapt Their Search Strategies for Generative AI?
Are senior marketers prepared to adapt their search strategies for generative AI search platforms and assistants? To find out, researchers conducted a survey of 300 director-level and higher marketing leaders.
Check out the study findings ➔
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SPONSORED WEBINAR
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The Hidden Threat of Email Decay: Strategies to Improve Your Database and Deliverability
Email is the backbone of B2B marketing. And when your emails don't reach your target audience... well, you can imagine the consequences. In this free webinar, discover the hidden threats of email delivery problems and how you can achieve strong email marketing performance.
Save your spot ➔
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INFOGRAPHIC
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The Most Lucrative Freelance Design and Short-Form Content Skills
Web design is the freelance design skill with the highest average hourly rate, and social media creation is the short-form content skill with the highest average hourly rate, according to recent research.
See the infographic ➔
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MARKETINGPROFS EVENT
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Tomorrow: AI-Created Images for B2B
Stand out on social media with unique images and animations, created just for your brand! Lisa Peyton makes image generation fun and easy in the next session of the Content Marketer's Crash Course, live on Wed. at 12 noon ET. Don't miss it!
Sign up now ➔
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FOR MARKETINGPROFS PRO MEMBERS
Win Hearts and Minds
Don't just sell your product—make fans for your brand! Jeannie Walters shows you how to exceed expectations and thrill your customers in Customer Journey Maps for Marketers: Understand and Exceed Expectations, one of our exclusive Master Classes available to PRO members.
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PROFS PICK—SPONSORED
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Unlock your marketing success with data
Interested in accelerating your marketing success with data? Snowflake's Accelerate annual virtual event is an opportunity to find out how data clean rooms are revolutionizing audience segmentation, targeted advertising, and measurement. Hear success stories and see live demonstrations. Gain insights from industry leaders on effective, privacy-compliant marketing strategies and future priorities in data collaboration. Don't miss out on transforming your marketing with innovative data privacy solutions. Register to explore the future of data-driven marketing. Reserve your spot today.
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Upcoming Events
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MAR
5
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Session 4 of Content Marketer's Crash Course
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MAR
6
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60-minute webinar | sponsored by ZeroBounce
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MAR
13
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60-minute webinar | sponsored by Snowflake
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MAR
14
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90-minute event | 2 live sessions with video marketing experts
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APR
29
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Free virtual conference | 14 marketing veterans will coach you through their winning B2B strategies
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