Next Week: Master Class Kickoff
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MarketingProfs Master Class
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| What if in less than three hours you could understand your customers and their journey? Really understand it. You can! Join us next Tuesday for the first of three Watch Parties for our Customer Journey Mapping Master Class. You'll learn a bunch—and have a chance to ask whatever questions you might have. |
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| Afoot in the Neighborhood |
| MarketingProfs community goings-on |
We've just launched a suite of B2B consulting and content services—called MarketingProfs DNA (Defensible Net Advantage)—that are aligned with core marketing disciplines: positioning and messaging, customer experience, and demand generation. They're especially designed for marketers who have strategic work to do but don't have the time or team to ensure success. See how we can help.
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| Are you a PRO subscriber? If so, have you joined our MarketingProfs PRO group on Facebook? Pop in so you gain access to the PRO Show with Ann Handley and Kerry O'Shea Gorgone. These fun livestreams include check-ins from MarketingProfs team members and drop-ins from special guests. March shows will include discussions about branding, so bring your questions and ideas to share! Check it out. |
| Our new Master Class is designed to help you understand your customers better than you ever have. Customer Journey Maps for Marketers launches on March 9 with Certified Customer Experience Professional (CCXP) Jeannie Walters at the helm. PRO members can complete the full Master Class by joining our watch parties with live Q&A—or take the individual 10 bite-sized lessons on-demand. Or a combination of the two. |
| Only a few weeks away: MarketingProfs B2B Forum Online 2021. Attendees will get access to two full days of inspirational keynotes and tactical sessions on the topics that mean the most to B2B marketers today. Check it out and sign up. |
| News You Can Use |
| Updates from around the industry |
| Google Says It Won't Adopt New Tracking Tech After Phasing Out Cookies TechCrunch |
| Banzai Raises $15 Million in Venture Debt Financing to Grow Its SaaS Event Marketing Platform Business Wire |
| MeritDirect Rebrands to MeritB2B, Offering Comprehensive Data, Digital, and Analytics Solutions With a Singular Focus in B2B Yahoo Finance |
| Sitecore Acquires Boxever and Four51 Yahoo Finance |
| PathFactory’s Microsite Builder Helps B2B Marketers Build Custom ABM Destinations MarTech |
| TKXS Expanding Animal Health Business PR Newswire |
| MeasureUp Closes 2020 With 18% Growth and Focuses Strategy on the Development of Its B2B Channel Yahoo Finance |
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