MarketingProfs Today: Niche? Reach the C-Suite | Snapchat vs. Facebook | Internet, Smartphone Usage

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In this issue

1.	How-To: Three Ways Niche Players Can Connect With the C-Suite
2.	#SocialSkim: Snapchat Challenges Facebook in Video, Plus 13 More Stories This Week
3.	PRO [Online Toolkit] Optimize and Maintain Your Email List
4.	My View: Five Carousel Ad Examples to Inspire Your Marketing
5.	Survey Says: How Internet Usage and Smartphone Ownership Vary by Country

Join us on March 8 for our free seminar Unlocking the Secrets to Employee Advocacy. Register today.

How-To

Three Ways Niche Players Can Connect With the C-Suite

By Tom Whatley

We all have dream clients—company logos we'd love to place on our homepage. The only way to get there, in most cases, is by engaging with senior decision-makers over time—starting right now. Read More

FOR PRO Members

[Online Toolkit] Optimize and Maintain Your Email List

Creating a plan to manage your email list is difficult. That's why we've pulled together all the steps for building, optimizing, and governing your list so that it aligns with your business objectives. Use our Email List Manager to simplify the process now—and thank us later! Read More

Ready to stop working overtime and over budget? Join us on March 15 for our free seminar Marketing Project Management 101. Register today.

Survey Says

How Internet Usage and Smartphone Ownership Vary by Country

By Ayaz Nanji

Internet and smartphone access is increasing rapidly, but large gaps remain between developed and emerging economies, according to recent data from the Pew Research Center. Read More

Quick Take

#SocialSkim: Snapchat Challenges Facebook in Video, Plus 13 More Stories in This Week's Roundup

By Christian Neri

Facebook is making it easier to get newsletter subscriptions via Instant Articles. Also: now you can target specific companies on LinkedIn with ads; use Facebook's new emojis for B2B; and take advantage of Snapchat's plans to help you track campaigns. Read More

My View

Five Carousel Ad Examples to Inspire Your Marketing

By Juliana Casale

Carousel ads are becoming a favorite tool of many digital marketers. Check out these examples of brands that use the ad format to boost their customer engagement. Read More

event calendar

Mar 8	FREE Seminar—Unlocking the Secrets of Employee Advocacy
Mar 10	PRO Seminar—High-Performance Marketing
Mar 10	MarketingProfs University—Marketing Project Management Essentials
Mar 11	Virtual Conference—Marketer's Brunch and Learn \| 6 online sessions *FREE!*
Mar 15	FREE Seminar—Marketing Project Management 101
Mar 17	PRO Seminar—Amplify Your Marketing With Brand Metaphors

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Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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