MarketingProfs Today: Simple Mobile PPC Guide | B2B Social Media | Content to Nurture Relationships

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In this issue

1.	How-To: Mobile PPC: A Simple Guide to Mobile Search for Zeroing In on Customers
2.	Podcast: Raising the Roof With B2B Social Media: GAF Roofing on Marketing Smarts
3.	PRO How-To Guide: Inbound Marketing: The Art of Attraction
4.	Survey Says: The Hardest Roles for Job Recruiters to Fill
5.	My View: Three Ways to Create Content That Nurtures Customer Relationships

Four Technology Pillars for High-Performance Campaign Execution. Download Four Technology Pillars for High-Performance Campaign Execution and learn about the vital role marketing operations managers play in today's organizations and the mission-critical technology they use for successful marketing campaign execution.

How-To

Mobile PPC: A Simple Guide to Mobile Search Marketing for Zeroing In on Customers

By John Gagnon

Mobile marketing is practically made for small and medium-sized businesses (SMBs). Let's talk about how you can get mighty with mobile, and zero in on your audience with pay-per-click mobile campaigns. Read More

Podcast

Raising the Roof With B2B Social Media: GAF Roofing on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Emily Videtto and Alyssa Hall host the Facebook page for a 129-year-old roofing manufacturer with a complex B2B sales cycle. They share their secrets to reaching audiences via social media, audience research, and relevant content. Read More

FOR PRO Members

How-To Guide: Inbound Marketing: The Art of Attraction

In this 22-page guide you'll learn how to create great content in multiple iterations to meet customers where they are; you'll also learn how to market your content across multiple channels to cement the relationship and convert prospects to leads. Read More

Four Technology Pillars for High-Performance Campaign Execution. [free eBook] Learn about the four core technology pillars every successful marketing team must implement to execute on high-performance marketing campaigns.

Survey Says

The Hardest Roles for Job Recruiters to Fill

By Ayaz Nanji

Three-fourths of staffing specialists say they are struggling with a skills shortage in the industries in which they recruit, according to a recent report from Bullhorn. Read More

My View

Three Ways to Create Content That Nurtures Customer Relationships

By Brendan Reid

What's the purpose of your content? If it's to deepen customer engagement, the following three approaches can help. Read More

event calendar

Mar 5	PRO Seminar—Tune In to the Voice of the Competitor
Mar 10	FREE Seminar—Is Your Database Delivering?
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