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MarketingProfs
Mar 31, 2017 Vol. 16, No. 63
In this issue
1. How-To: 4 Ways to Use SIC and NAICS Codes to Boost Marketing Effectiveness
2.  PRO  MarketingProfs Quick Study Course: HTML
3. Survey Says: Global Advertising Forecast for 2017 by Format and Region
4. Infographic: Social Media News and Milestones: 2016-2017
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How-To
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Four Ways to Use SIC and NAICS Codes to Boost Marketing Effectiveness
By Mimi Miles
The SIC and NAICS classification systems were developed in an era of relatively little technology, but they still provide a useful framework for the hundreds of industry verticals that manufacturing marketers address every day. Read More
FOR  PRO  Members
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MarketingProfs Quick Study Course: HTML
You'll learn the fundamentals and some advanced aspects of Hypertext Markup Language (HTML), including tag structure and metatags, so you can add both style and substance to your Web pages. You'll also discover how to work with the visual elements of HTML and how to tackle common mistakes. Read More
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Survey Says
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Global Advertising Forecast for 2017 by Format and Region
By Ayaz Nanji
In 2017, brands will spend more on Internet advertising than on traditional television advertising—for the first time ever—according to a recent global ad spending forecast from Zenith. Read More
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AT-A-GLANCE
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Social Media News and Milestones: 2016-2017 [Infographic]
By Laura Forer
Curious how social media has evolved in the past year? Hint: It's been a busy channel! Check out this timeline of social media's greatest hits from 2016 through early 2017. Read More

event calendar

Apr 6
PRO Seminar—How to Adapt: Creating a Content Strategy for Mobile
Apr 14
Virtual Conference—Video Marketing | 3 online sessions FREE!
Jun 1
Online Course—Marketing Writing Bootcamp | The fastest way to rockin' writing
Oct 3-6
B2B Marketing Forum—Save $600 when you register by March 31!

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