MarketingProfs Today: Market Your App | Maximize Content ROI | SMB Social Media Use

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In this issue

1.	How-To: How to Make Your Mobile App Stand Out in the Crowded App Store
2.	Quick Take: Three Steps to Maximizing ROI in a New Era of Content
3.	PRO Seminar: Content, Conversions, and Lead Generation
4.	Survey Says: How SMBs Are Using Social Media
5.	My View: Let Demographics Help Guide Your Marketing Strategy

6 brands using brain science for genius inbox results. Scientists have been unlocking the secrets of the human mind for years. It's fascinating stuff—and smart marketers are taking notice. See how top brands are using the latest research to get brilliant email results.

How-To

How to Make Your Mobile App Stand Out in the Crowded App Store

By Doug Roberge

Making your app stand out in today's hypercompetitive app market is tough. But don't lose hope. It doesn't have to be as hard as you may think it is. Read More

FOR PRO Members

PRO Seminar: Content, Conversions, and Lead Generation

This seminar will analyze the birth of a lead, deconstructing the process, including each funnel stage. You'll learn how content—from high-ranking blog posts to the thank-you page after the thank-you page—affects the conversion funnel, and you'll understand which topics and types of content attract and engage visitors. Read More

The Science To Winning The Inbox. Email isn't neuroscience. Okay, maybe a little. Use these 6 brain science facts (featuring really smart-sounding things like the Zeigarnik Effect and the amygdala) to get genius-level results in the inbox.

Survey Says

How SMBs Are Using Social Media

By Ayaz Nanji

More than two-thirds (67%) of small and midsize businesses are are already using social media as part of their marketing efforts or plan to start doing so sometime this year, according to a recent report from Clutch. Read More

Quick Take

Three Steps to Maximizing ROI in a New Era of Content

By Jim Yu

Most CMOs view content as the future of marketing. But the job doesn't end with simply producing content... Making sure it performs is critical to driving engagement and reaching target audiences. Read More

My View

Let Demographics Help Guide Your Marketing Strategy

By Becky Wu

To engineer the perfect marketing strategy, you first must understand your customer base. Demographic data helps you identify your typical customer and use that data to focus your efforts. Read More

event calendar

Mar 29	FREE Seminar—Using Emotional Connections to Turn Content Into Customers
Apr 5	FREE Seminar—How to Optimize Your Website for a Global Audience
Apr 7	PRO Seminar—How to Use Media Relations to Drive SEO
Apr 8	Virtual Conference—Video Marketing \| 3 online sessions *FREE!*
Apr 12	FREE Seminar—10 Tips for Digital Marketing Success
Apr 14	MarketingProfs University—Marketing Measurement & Analytics

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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