MarketingProfs Today: Tradeshow ROI | Big Data vs. Human Feedback | Effective Profile Pics

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In this issue

1.	How-To: How to Track Your Tradeshow ROI
2.	My View: Find the Right Balance Between Big Data and Human Feedback
3.	PRO Take 10: Five Tips to Create Successful Nurture Campaigns
4.	Survey Says: The Keys to an Effective Profile Photo
5.	Infographic: Does Your Content Marketing Need a DAM Makeover?

Protect your email program's ROI and customer relationships. Do you know where your emails are going? Your "delivered" rate could mean delivered to a junk folder. Find out for sure with a free custom report!

How-To

How to Track Your Tradeshow ROI

By Peter Symonds

From renting floor space to designing and building your booth, tradeshow costs can quickly add up—into a five-figure sum. Which is why it's essential to also measure how much you earn as a result of the event. Read More

FOR PRO Members

Take 10: Five Tips to Create Successful Nurture Campaigns

In just 10 minutes, you'll receive five key tips on how to create successful nurture campaigns. You'll learn how to develop and engage your prospects in an ongoing conversation that's proven to increase your conversion rates over time—in a way that's easily measurable. Read More

Do your subscribers actually see your emails? 17% of marketing email sent with permission never reaches the inbox. Know exactly where your emails are being delivered with a free custom report! Subscribers can’t click through emails they never see.

Survey Says

The Keys to an Effective Profile Photo

By Ayaz Nanji

Want your profile photo to convey professionalism and intelligence? Then try to smile, dress up, avoid sunglasses, and "squinch," according to research from PhotoFeeler. Read More

Quick Take

Does Your Content Marketing Need a DAM Makeover? [Infographic]

By Verónica Maria Jarski

Successful content marketers manage their digital assets as carefully and intelligently as they would manage their money. Do you? Read More

My View

Find the Right Balance Between Big Data and Human Feedback

By Giles House

Think customer feedback is more important than analytics (or vice versa)? The truth is both are important to identify customer preferences and deliver engaging experiences. Read More

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