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In This Issue
+ How-To: Worst-Practices—Anatomy of an Awful Ad
+ PRO: Staff-Favorite Seminar—Tips for Increasing Your Web Conversions
+ Survey Says: QR Codes Catching On With Smartphone Users
+ Quick Take: Relationship Advice for Email Marketers
+ My View: Ten Questions to Ask When Crafting a Persona
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Advertisement  Whatever your business, whatever your goal, Constant Contact has the partnership program that pays off for you.
As a Constant Contact Expert or Partner, you’ll boost your visibility being associated with the leader in small business marketing. And you’ll demonstrate your value as a knowledgeable marketing professional. Learn more.
How-To Worst-Practices: Anatomy of an Awful Ad
By Barry Densa
Here's what not to do when creating your next ad or marketing message... When I saw this ad, I thought it was a joke. A parody, a satire, a lampoon—anything but what it really is: totally serious. Unfortunately. Read More
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PRO Staff-Favorite Seminar: Sure-Fire Tips for Increasing Your Web Conversions
Join us for this fast-paced seminar with leading Web-usability and conversion expert Amy Africa, who will reveal solid tactics for increasing conversions on your website. Read More
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Advertisement  There’s a revolution going on in marketing today. New technologies emerge. Communication channels shift and fragment. Delivery of measurable ROI is critical. This white paper, Ten Steps to Effective Email Marketing, presents ten strategies for B2B and B2C marketers deliver integrated, measurable email marketing campaigns in the evolving online landscape.
Survey Says
QR Codes Catching On With Smartphone Users
QR codes are popping up in more and more places, from billboards to business cards, and mobile consumers are responding: 32% of smartphone users say they have used a QR code and 70% say they'd do so, either for the first time or again.
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Quick Take
Relationship Advice for Email Marketers
All relationships need to be nurtured. Marketers spend too much time talking about having relationships with their audience, but not enough time having them. Here's how to keep the romance alive when executing your next email campaign. Read More
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My View Ten Questions to Ask When Crafting a Persona
By Verónica Maria Jarski
What exactly is a persona? Steve Mulder, the author of The User Is Always Right, defines it as "a realistic personality profile that represents a significant group of your users." Does creating one sound daunting? Not necessarily. Read More
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ReTweet This
@JeffGreenhouse Marketing: Romance Me With Your Copy - https:////jeff.gs/Z3dh1W #marketing #advertising #writing
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Forum Today's Question
By dstrand 3/29/2011 at 9:41 PM
B2B tradeshow marketing is evolving. What integrated techniques are you having success with?
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Apr 1
 #ProfsChat—Enterprise Social Media Marketing chat with @tangyslice
Apr 7
 PRO Seminar—MPU: 11 Digital Trends to Watch in 2011 with Steve Rubel
Apr 7-22
 MarketingProfs University LIVE—Social Media Marketing Fast Track save $200 with code SMFAST
Apr 8
 Digital Marketing World—Measurement Free online conference
Apr 12
 FREE Seminar—10 Rules for Lead Management Success sponsored by MarketNet
Apr 14
 PRO Seminar—8 Triggers that Turn Customer Distraction into Traction with Adrian Ott
Apr 19
 FREE Seminar—Reaching Business Audiences via Social Media & Display Ads sponsored by Bizo
Jun 13-15
 B2B Marketing Forum 2011—Boston, MA Grab the Early Bird Rate and Save
 
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