MarketingProfs Today: RFP Best-Practices | Forget Big Data | New Roles for Marketers

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In this issue

1.	How-To: How to Write and Respond to RFPs: Some Best-Practices
2.	Podcast: Forget Big Data, the Future Is in 'Small Data': Author Martin Lindstrom
3.	PRO How-To Guide: Post-Mobilegeddon Survival Guide: Heed Google's New Rules
4.	Survey Says: How Hospitals Are Approaching Content Marketing
5.	My View: Three New Roles That Every Marketer Must Play

6 brands using brain science for genius inbox results. Scientists have been unlocking the secrets of the human mind for years. It's fascinating stuff—and smart marketers are taking notice. See how top brands are using the latest research to get brilliant email results.

How-To

How to Write and Respond to RFPs: Some Best-Practices

By Richard Simms

Painful as they may seem, requests for proposals are a B2B fact of life. They help you establish successful partnerships in an age of tight budgets and fierce competition for service contracts. Ensure your company gets the most out of the RFP process. Read More

Podcast

Forget Big Data, the Future Is in 'Small Data': Author Martin Lindstrom on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Branding expert, speaker, and best-selling author Martin Lindstrom discusses his brand of in-depth consumer research and insights from his new book, Small Data: The Tiny Clues That Uncover Huge Trends. Read More

FOR PRO Members

How-To Guide: The Post-Mobilegeddon Survival Guide: Heeding Google's New Rules

This 24-page guide will teach you how to optimize your website for mobile so that your home base can be badged "mobile friendly" and earn the search rank it deserves. Read More

The Science To Winning The Inbox. Email isn't neuroscience. Okay, maybe a little. Use these 6 brain science facts (featuring really smart-sounding things like the Zeigarnik Effect and the amygdala) to get genius-level results in the inbox.

Survey Says

How Hospitals Are Approaching Content Marketing

By Ayaz Nanji

Nearly two-thirds (73%) of hospitals in the United States are already engaging in content marketing, and an additional 19% plan to start this year, according to recent research from True North Custom. Read More

My View

Three New Roles That Every Marketer Must Play

By Kevin Lindsay

Once upon a time, marketers were just marketers. Now, they're being asked to adopt new roles. Here's a look at three of those roles. Read More

event calendar

Mar 29	FREE Seminar—Using Emotional Connections to Turn Content Into Customers
Apr 5	FREE Seminar—How to Optimize Your Website for a Global Audience
Apr 7	PRO Seminar—How to Use Media Relations to Drive SEO
Apr 8	Virtual Conference—Video Marketing \| 3 online sessions *FREE!*
Apr 12	FREE Seminar—10 Tips for Digital Marketing Success
Apr 14	MarketingProfs University—Marketing Measurement & Analytics

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Research Writer: Ayaz Nanji
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