MarketingProfs Today: Six Stupid Metrics | Simplicity for Success | Marketing, IT Collaboration

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In this issue

1.	How-To: These Six Stupid Marketing Metrics Need to Die
2.	My View: Why Simplicity May Be the Secret to Brand Success
3.	PRO Seminar: How to Build a Comprehensive Social Media Strategy
4.	Survey Says: Marketing and IT Execs Collaborating More [Infographic]
5.	Infographic: The Only 10 Slides You Need for a Pitch

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How-To

These Six Stupid Marketing Metrics Need to Die

By Larry Kim

It's amazing what some marketers are still measuring. Maybe they don't know any better, or maybe they're just married to legacy metrics that once made sense. But they're probably doing their campaigns more harm than good. Read More

FOR PRO Members

PRO Seminar: How to Build a Comprehensive Social Media Strategy

We'll show you how to craft a well-planned social media engagement strategy that best fits your organization's goals and the needs of your target customers. You'll also learn how to develop metrics to help gauge and improve success over time. Read More

Do your subscribers actually see your emails? 17% of marketing email sent with permission never reaches the inbox. Know exactly where your emails are being delivered with a free custom report! Subscribers can’t click through emails they never see.

Survey Says

Marketing and IT Execs Collaborating More [Infographic]

By Ayaz Nanji

More than half (55%) of advertising and marketing executives say they are collaborating more closely with the technology leaders in their company compared with three years ago, according to a recent report from The Creative Group. Read More

Quick Take

The Only 10 Slides You Need in a Pitch [Infographic]

By Verónica Maria Jarski

Putting together slides for your pitch? You really need only 10. Guy Kawasaki offers tips for what each should include. Read More

My View

Why Simplicity May Be the Secret to Brand Success

By Margaret Molloy

The success of a new breed of emerging brands can be attributed to doing business in the simplest way possible. Here's why simplicity rules. Read More

event calendar

Mar 31	FREE Seminar—How to Generate More Leads with Webinars
Apr 2	PRO Seminar—How to Build a Comprehensive Social Media Strategy
Apr 9	PRO Seminar—Modern Sales and Marketing Alignment
Apr 9	MarketingProfs University—Marketing Technology: Tips, Tools, & Tactics
Apr 10	Virtual Conference—Video Marketing: 3 online sessions—FREE!
Apr 14	FREE Seminar—Optimizing Search, Social, and Display in a Mobile World
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Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
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