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In This Issue
+ How-To: Responsible Consumption—The Next Frontier in Green Marketing
+ PRO: Create Better, More Targeted Email Campaigns
+ Survey Says: Brands Using Content Curation to Build Thought Leadership
+ Quick Take: How to Fire a Bad Customer
+ My View: Make it Big—Three Social Media Lessons From Rock Stars
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Advertisement  Whatever your business, whatever your goal, Constant Contact has the partnership program that pays off for you.
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How-To Responsible Consumption: The Next Frontier in Green Marketing
By Jacquelyn Ottman
It's one thing to design a product to be greener, but it's all for nothing if the consumer uses it (or disposes of it) irresponsibly. Here are four examples of companies that went green (with their customers) and profited as a result. Read More
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PRO Create Better, More-Targeted Email Campaigns
Clear and targeted emails can shake up an inbox with enticing offers, engaging newsletters, or easy-to-use tips. Discover how 11 companies are pushing the electronic envelope with better, more-targeted email campaigns. Read More
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Advertisement  There’s a revolution going on in marketing today. New technologies emerge. Communication channels shift and fragment. Delivery of measurable ROI is critical. This white paper, Ten Steps to Effective Email Marketing, presents ten strategies for B2B and B2C marketers deliver integrated, measurable email marketing campaigns in the evolving online landscape.
Survey Says
Brands Using Content Curation to Build Thought Leadership
Nearly one-half of marketing executives (48%) now use content curation—the process of continually finding, organizing, and sharing relevant online content that caters to a specific audience.
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Quick Take
How to Fire a Bad Customer
When trying to keep every last customer, you might not realize that some are doing your company more harm than good. Here are five ways to identify your bad customers, let them go, and free up resources for profitable partnerships. Read More
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My View Make it Big: Three Social Media Lessons From Rock Stars
By Bibi Wardak
Do you know who Justin Bieber is? Yep, me too. It's all thanks to social media. Whether you have a product, service, or brand—social media can literally make you famous and spread the word about you, like wild fire. Read More
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ReTweet This
@AmberCadabra Your infrastructure needs to support culture change and innovation. Does it? https:////bit.ly/fyd98T
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Forum Today's Question
By jgeyerhahn 3/28/2011 at 4:11 PM
I'm looking for creative and inexpensive ways to celebrate customer wins and increase team morale. How should we recognize the salesperson?
Go To Question
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Apr 1
 #ProfsChat—Enterprise Social Media Marketing chat with @tangyslice
Apr 7
 PRO Seminar—MPU: 11 Digital Trends to Watch in 2011 with Steve Rubel
Apr 7-22
 MarketingProfs University LIVE—Social Media Marketing Fast Track save $200 with code SMFAST
Apr 8
 Digital Marketing World—Measurement Free online conference
Apr 12
 FREE Seminar—10 Rules for Lead Management Success sponsored by MarketNet
Apr 14
 PRO Seminar—8 Triggers that Turn Customer Distraction into Traction with Adrian Ott
Apr 19
 FREE Seminar—Reaching Business Audiences via Social Media & Display Ads sponsored by Bizo
Jun 13-15
 B2B Marketing Forum 2011—Boston, MA Grab the Early Bird Rate and Save
 
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