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| Web Accessibility Is a Big Opportunity That Drives Revenue |
| Creating accessible website experiences opens your company up to the 1 in 4 Americans who live with some kind of disability. It's also good business—Web accessibility can deliver better results and enhance search engine optimization. Best of all, AI can do most of the work for you. Discover how in this free webinar. » |
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Learning by Doing (And Solving)
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MarketingProfs B2B Forum Workshops
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| A full 70% of B2B marketers say workshops solve problems. So we've joined forces with three of our fav B2B experts to bring you some! Check out the in-depth workshops Everybody Writes with Heather Robson, Content for Customer Experience with Jeannie Walters, and Digital Brand Activation with Nick Westergaard. One live session each—not to be released for on-demand replays! Join us April 19, 20, and 21. |
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| Profs Picks |
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| Facing marketing challenges can feel like an action-packed video game. As soon as you knock out the limited budget, you're assailed by multiple advertising channels. Egad, so many heads! You have to dodge the vanity metrics constantly coming out of the sky, and pesky personal biases are nipping at your hero's heels the whole time. But hark! Attribution and analytics are here to help! LeadsRx's Attribution Starter Kit sparkles with materials to help you tackle attribution, including case studies, overviews, blog posts, and more. And because you're a savvy marketer, you know you need to harness powerful analytics to improve return on ad spend, reduce customer acquisition costs, and improve customer lifetime value. LeadsRx provides an impartial marketing analytics platform that includes multitouch attribution, incrementality, and customer journey analytics that will make your epic battles that much easier. Learn more about LeadsRx. |
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| MarketingProfs community goings-on |
| Ever catch yourself wondering how many companies actively train their B2B marketers? Wonder no more. At MarketingProfs, we've taken it upon ourselves to bring you the first official State of B2B Marketing Training report. Its results might surprise you. |
| Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market Research, Branding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you. |
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| News You Can Use |
| Updates from around the industry |
| Stord Announces Cloud Supply Chain App, a New Integration With Salesforce Commerce Cloud PR Newswire |
| Zoomd Announces Acquisition of Artificial Intelligence Marketing Platform 'Albert' Yahoo Finance |
| B2B Last-Mile Delivery Platform Dispatch Accelerates Growth With $50 Million Series C GlobeNewswire |
| BigCommerce Releases Multi-Storefront, Fueling Scalability and Growth for Enterprise Merchants Yahoo Finance |
| Celona Raises $60M to Accelerate 5G LAN Deployment for Enterprises VentureBeat |
| B2B Marketing Agency Geeky Tech Launches Service for B2B Companies Digital Journal |
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