MarketingProfs Today: Interactive Video | Branding, Mission, Leadership | Digital Marketing M&A

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In this issue

1.	How-To: How to Generate Clickthroughs (and Data) From Your Marketing Videos
2.	Podcast: Enterprise Branding, Corporate Missions & Women in Leadership: Alicia Tillman & Lisa Skeete Tatum
3.	PRO How-To Guide: Post-Mobilegeddon Survival Guide: Heeding Google's New Rules
4.	Survey Says: The State of Digital Marketing and Marketing Software M&A
5.	Infographic: The Domain Name System (DNS): Complicated Tech Explained in Simple Terms

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How-To

How to Generate Clickthroughs (and Data) From Your Marketing Videos

By Bruce McKenzie

Marketing videos create awareness. But then what? What do viewers do after they click the "Play" button? If you want to know a lot more about your customers and your videos, get them interacting with each other. It's easier than you think, and you'll get data while your customers and prospects get a personalized experience. Read More

Podcast

Enterprise Branding, Corporate Missions, and Women in Leadership: Alicia Tillman and Lisa Skeete Tatum Talk to Marketing Smarts at SAP Ariba LIVE [Podcast]

By Kerry O'Shea Gorgone

The CMO of SAP Ariba and the CEO of Landit discuss enterprise branding, the need to embrace a corporate mission, and women in leadership. Read More

FOR PRO Members

How-To Guide: The Post-Mobilegeddon Survival Guide: Heeding Google's New Rules

This 24-page guide will teach you how to optimize your website for mobile so that your home base can be badged "mobile friendly" and earn the search rank it deserves. Read More

What are you waiting for? By starting a free PRO membership trial, you've got nothing to lose! Go ahead, make the best decision of your career and give PRO a try today.

Survey Says

The State of Digital Marketing and Marketing Software M&A

By Ayaz Nanji

Some 1,024 digital marketing/marketing software mergers and acquisitions (M&A) took place worldwide in the 30-month period between mid-2014 and the end of 2016, according to recent research from Hampleton Partners. Read More

AT-A-GLANCE

The Domain Name System (DNS): Complicated Technology Explained in Simple Terms [Infographic]

By Laura Forer

You type in domain names every day, but do you know how the domain name system works? This infographic explains complicated technology in simple terms. Read More

event calendar

Mar 28	FREE Seminar—How to Create a High-Performance Marketing Plan
Mar 30	PRO Seminar—Building and Unleashing Your Personal Brand in the Digital Age
Apr 6	PRO Seminar—How to Adapt: Creating a Content Strategy for Mobile
Apr 14	Virtual Conference—Video Marketing \| 3 online sessions *FREE!*
Jun 1	Online Course—Marketing Writing Bootcamp \| The fastest way to rockin' writing
Oct 3-6	B2B Marketing Forum—Save $600 when you register by March 31!

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