MarketingProfs Today: Building Your Email List | Emojis in Email and Mobile | Data-Driven Marketing

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In this issue

1.	How-To: How to Build a Targeted Email List of Subscribers Willing to Buy From You
2.	Survey Says: The Emojis Used Most by Brands in Marketing Messages
3.	PRO Take 10: How to Develop an Effective Podcast
4.	My View: Having a Data-Driven Marketing Program Helps You Crush the Competition
5.	Infographic: Capitalizing on March Madness to Build Cross-Channel Engagement

6 brands using brain science for genius inbox results. Scientists have been unlocking the secrets of the human mind for years. It's fascinating stuff—and smart marketers are taking notice. See how top brands are using the latest research to get brilliant email results.

How-To

How to Build a Targeted Email List of Subscribers Willing to Buy From You

By Jawad Khan

If you want a highly engaged community of customers, build an email list of people who are ready to listen to your messages and willing to buy from you. Here are four ways to build such a list. Read More

FOR PRO Members

Take 10: How to Develop an Effective Podcast

In just 10 minutes, the creator of one of today's most successful B2B podcasts will break down the process of creating a program that achieves your business objectives and provides your listeners with content they'll be eager to hear. Read More

The Science To Winning The Inbox. Email isn't neuroscience. Okay, maybe a little. Use these 6 brain science facts (featuring really smart-sounding things like the Zeigarnik Effect and the amygdala) to get genius-level results in the inbox.

Survey Says

The Emojis Used Most by Brands in Marketing Messages

By Ayaz Nanji

The use of emojis in marketing messages sent by brands via email and mobile has increased 777% since the start of 2015, according to a recent report from Appboy. Read More

Quick Take

How Marketers Are Capitalizing on March Madness to Build Cross-Channel Engagement [Infographic]

By Verónica Jarski

The whirlwind of basketball games that is March Madness presents a huge opportunity for marketers to expand their cross-channel customer engagement. Check out these stats. Read More

My View

Having a Data-Driven Marketing Program Helps You Crush the Competition

By Roseanne Luth

Most marketers are just beginning to learn "data literacy." But marketers that know where data's coming from and how to wield that data to sell products will be far ahead of their competitors. Read More

event calendar

Mar 29	FREE Seminar—Using Emotional Connections to Turn Content Into Customers
Apr 5	FREE Seminar—How to Optimize Your Website for a Global Audience
Apr 7	PRO Seminar—How to Use Media Relations to Drive SEO
Apr 8	Virtual Conference—Video Marketing \| 3 online sessions *FREE!*
Apr 12	FREE Seminar—10 Tips for Digital Marketing Success
Apr 14	MarketingProfs University—Marketing Measurement & Analytics

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Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
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