Today's dose of marketing know-how.
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Together with customer engagement platform
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Today's dose of marketing know-how | Friday, March 28, 2025
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👋 Hello, Marketer!
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Winter changes a lot of things here in Wisconsin, but one thing I didn't realize I missed as much as I did was seeing the open water of the lakes. It's funny how seasons (or quarters, as we reach the end of Q2) can both hide and reveal the things we really enjoy. Is this seasonal change unveiling anything for you?
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE FROM THE ARCHIVES
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Poised for Profit: Execs Reflect on Digital Customer Engagement
The transformation to digital engagement from in-person selling has undoubtedly been a challenge. Seven executives from Fortune 1000 companies share their experiences of successfully shifting to digital customer engagement.
Read more ➔
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COMMUNITY | QUOTE
"Many advertisers…seem satisfied to spend their money on mere Opinions about Advertising when they might have invested it on Evidence about Advertising."
—John E. Kennedy, author, Reason Why Advertising
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SPONSORED
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Measure How You Stack Up, and Get Tips to Improve Your Strategy
Customer expectations are evolving—and so is email marketing. To stay ahead, marketers need data-driven strategies that boost engagement. Our 2025 benchmark report takes a deep dive into email trends, providing insights from campaigns across industries and regions.
Download the book ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, March 28, 2025: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so.
Stay in the know ➔
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SPONSORED WEBINAR
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You & AI: Creating Personalized Event Experiences
To engage attendees of B2B events means providing them with unique experiences. But creating those personal touches at scale could become a full-time job! Unless you have some help. Discover how AI can help you enhance your events with personal, one-of-a-kind experiences.
Save your spot ➔
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VIDEO FROM THE ARCHIVES
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Maximizing Your Reach: Key Concerns in Promoting and Amplifying Your Content
Consider this episode of the Marketing Smarts Live Show a beacon for B2B marketers seeking to elevate their content, engage their audience more effectively, and achieve tangible results in a crowded digital landscape.
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Talk to the Right Person
B2B buyer personas help you define key stakeholder types in your customers' buying process—decision-makers, influencers, end users—so you can tailor messaging and content to each role. Not sure how to identify stakeholders or use buyer personas? Ardath Albee reveals everything you need to know in her workshop series, Building and Using B2B Buyer Personas to Grow Revenue. PRO members get free access. Maybe check out the series over the weekend?
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PROFS PICK—SPONSORED
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Discover Benchmark Insights for Email Marketing
Email marketing is always evolving, and staying ahead means understanding the latest trends and strategies—what works and what doesn't. Acoustic's 2025 email benchmark report offers comprehensive insights derived from diverse campaigns across industries. You'll be able to compare your own email metrics with industry benchmarks to measure your performance; explore how automation and AI-driven insights can enhance your strategy; and discover best-practices to improve deliverability and avoid spam folders. Download the full report.
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Upcoming Events
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APR
2
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Session 8 of Content Marketer's Crash Course
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APR
10
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60-minute webinar | sponsored by Cvent
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APR
11
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3 free live sessions | sponsored by Webflow
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APR
29
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Free virtual conference | 14 marketing veterans will coach you through their winning B2B strategies
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